Research and Discussion Topic - Studio Entertainment & Media Networks
Imagine time traveling within the last few decades – even present day and asking a young boy who he looks up to the most, or who he wants to be when he grows up. Unsurprisingly, he would blurt out, “Spiderman,” “Iron Man,” or “The Incredible Hulk!” These superheroes are only a few of the thousands of inspirational characters Marvel Studios has created in the last 70 years. Marvel World Wide Inc. is a media and entertainment-based company with an emphasis on consumer products, gaming, and film production. This company was founded in 1939 by Martin Goodman who initially called Marvel, Timely Comics (Wright). In the 1940’s not only did Timely Comics (now Marvel) create superhero fantasies they also expanded into a wider variety of stories, including horror, westerns, funny animals, mysterious crimes, war comics, jungle tales, romance, and even Bible and sport stories. This trend for genre expansion started to decline when the company noticed a huge consumer interest in their superheroes. They started to focus on turning normal misfit people into super natural creatures. Giving hope and aspiration to children, they, too, can become “super.” Unlike rival comics that based their superheroes on perfection, glamour, and staying within national borders. Marvel’s stories dealt with political issues, diversifying their savior of choice, and educating their audiences.
When it comes to technology Marvel has expanded its horizons exponentially since its first comic books in the late 1930s. For Marvel, technology in the creation of films has been the trigger for their upward mobility of success. From using flipbooks to bring movement into the characters we now have the innovation of Chroma Key Compositing (green screnes) to breathe life within our icons. With this revolution artist can now create the most elaborate worlds and unlimited high pace scenes. Thank goodness, or we wouldn’t have a planet...
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