Corona C

Topics: Grupo Modelo, Beer in Mexico, Corona Pages: 3 (682 words) Published: September 29, 2014
Corona Extra

Corona Extra is the leading brand in the domestic market, the number one imported beer in the United States and the fourth most valuable brand in the world, is the best-selling Mexican beer in the world, beer, and their marketing is focused on a market for relaxing and looking for refreshment and that why their slogan says “Miles Away From Ordinary” That’s Corona its so easy to drink, they made a clear, see-through bottle Because when you 'use only the finest ingredients, you've got nothing to hide.

Corona Extra was born in 1925 its a pilsner beer son, that Became models flagships group brand calls Grupo Modelo, , is a leader in the manufacture, distribution and sale of beer in Mexico and is the seventh area Anheuser-Busch InBev, the leading global brewer. Grupo Modelo has an annual installed capacity in Mexico 61.5 million hectoliters of beer. Currently has fourteen brands, among which Corona Extra, the number one Mexican beer sold in the world, Modelo Especial, Victoria, Pacifico and Negra Modelo. Exports seven brands and is present in over 180 countries. It is the importer in Mexico, including Budweiser, Bud Light brands and O'Doul's nonalcoholic beer produced by Anheuser-Busch InBev. It also imports the Chinese Tsingtao beer, Carlsberg Danish and Spanish Mahou Cinco Estrellas. Corona Its the only beer that makes you feel proud to be Mexican worldwide, and currently its sold in over 170 countries on five continents and is a leader in the brewery industry and gives more than 42,000 employees working in its breweries.

Marketing
Corona achieves a position in the global market due to its constant presence in places suitable for people who view your ad, since Corona does business with a very strong identity and brand image that is appropriate for all times, the International Vice coordinates efforts to increase global sales and consolidate the presence of Grupo modelo worldwide. Through offices located around the world different...


References: http://www.usatoday.com/money/companies/2004-06-21-heineken-mexico_x.htm http://best.lovetoknow.com/Best_Beers
Grupo Modelo (2010). «Historia Corona» (en español)..
↑ "La 'Corona ' ya es belga; se vendió en US$ 20,1 millones" http://www.eluniversal.com.mx/notas/856396.html
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