Consumers' Behavior on Exotic Foods

Acknowledgement

The researcher would like to extend his sincere gratitude and appreciation to the following who gave precious contribution toward the completion of this thesis:

Ms. Wilma G. Nonato, her adviser, for her untiring support and professional guidance in the preparation and completion of this study;

To her editor, Ms. Henson for her kindness and understanding in allowing us to use her profession to be our grammarian in this study.

To our professors Ms. Sahndra Lyn P. Capino and Mr. Jed Madlambayan for their valuable suggestion;

To his panellists, Mr. Jumar Basco and Mr. Rizalde Capio for their constructive criticism and suggestion for the improvement of this study;

To all the exotic foods consumers in Everybody’s Cafe, 19copung-copung, Apag Marangle, and Gubat Grill who participated in our study by giving their precious time and cooperation in the accomplishment of the questionnaires.

Lastly, to all the students of HRM Department who keeps on encouraging us in fulfilling this study, to our parents, who are always there for us, in financial assistance and guidance in this study

Consumers’ Behavior on Exotic Foods

Rona Jane Adriano, Ma. Charmaine Y. Briones, Kimberly M. Ocampo, Rosalie C. Packer

Abstract

The study was conducted to identify and evaluate the consumers’ behavior on exotic foods of the consumers’ in. The descriptive method of research was used in this study. The researcher distributed the questionnaires to four restaurants. Each restaurant has a quota of ten respondents a total of forty respondents for the researcher’s convenience. Convenience-Quota sampling technique a non-probability sampling was used in getting the respondents. There were twenty-nine (29) male and eleven (11) female who consume exotic foods in the selected restaurant. The researchers selected a particular exotic foods to choose from namely Tugak (Field Frog), Kamaru (Mole Crickets), Bayawak/Barag (Monitor Lizard), and Dagang Palay (Farm Rats) and others if they have consumed other exotic foods aside from the exotic food that are mentioned. Here are the other exotic foods Snake, Eel, Kambing (Farm Goat), Balot (Fertilized duck embryo), Tatad (Huge worm), Pawikan (Turtle) and Dog. Since the topic is generally for consumers’ behavior on exotic foods. Among those four exotic foods Tugak (Field Frog) have the highest consumers because it is more realistic to eat rather than the insects and reptiles. The researchers find out that the consumers behavior on exotic food is based on its attitudes and perceptions of individuals.

Exotic food is food that a person finds strange and/or unfamiliar. Exotic food can be unusual types of meats, fruits, vegetables or spices or it can be the way that the food is prepared. (Fred Flanders, eHow Contributor)
Exotic food was coined when people from one region/country moved to other countries and started experimenting with not so regular foods, as a result of non-availability of shortage of regular foods. However, there is no record as to the actual time of exotic dishes coming into existence. According to a blog (Manyaman Mangan Queni ,2009), due to revolts, floods, disasters and the eruption of Mt. Pinatubo, Kapampangans experienced extreme famine, hunger and poverty in the 18th century mainly in Angeles City. This is the reason why Kapampangans created dishes out of the most horrible creatures and weirdest ingredients. Tugak (field frogs), daguis pale ampong atbu (field mice found in rice field and sugarcane plantations), barag/bayawak (monitor lizard) and kamaru (mole cricket) are just some of the variations of exotic dishes in Angeles City.
The concept of "exotic food" seems to be well known to many consumers. Some people are more familiar to exotic food consumption and even accepted it as a part of their lifestyle but to others it may be a bit eccentric. Each individual have different reasons why they eat exotic foods, may it be of the taste or appearance of the food or the influence harbor from the environment.
Consumer behavior is the study of the characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. (Wikipedia, the free encyclopedia, April 2012) Basic idea behind the consumer research was to describe each respondent in terms of their demographic profile and the attitudes of an individual when it comes in eating exotic food.
Consumer Behavior consists of ideas, feelings, experiences, and actions of consumers with additional environmental factors. Consumer behavior is a dynamic process, because of the continuous changes in ideas, perception and activities of consumers’ as an individual or in a group. (Olson and Peter, 2008) Factors that influence the consumers’ to eat exotic foods should be considered. Each individual differ on their perception, personality, and preferences towards eating this type of foods.

Statement of the Problem The study intends to identify and evaluate the consumers’ behavior on exotic foods.
Specifically this study sought to answer the following:
1. How may the respondents be described in terms of the following:
1.1 Age
1.2 Gender
1.3 Income
2. What are the attitudes of consumers’ towards the preparation and eating of exotic foods?
2.1 Taste
2.2 Health
2.3 Appearance

3. What are the factors that influence the consumers’ to eat the selected exotic foods?
3.1 Cultural Factors
3.1.1 Culture and Subculture
3.1.2 Social Class
3.2 Social Factors 3.2.1 Group and Family
3.3 Personal Factors
3.3.1 Lifestyle
3.3.2 Personality
3.4 Psychological Factors
3.4.1 Motivation
3.4.2 Perception

Conceptual Framework Input Process Output
Consumer Behavior on Exotic Foods

Survey Questionnaires
Interviews
Data Collection analysis and interpretation

1. Respondents
1.1 Consumers’ of Exotic Foods described in terms of the following:
1.1.1 Age
1.1.2 Gender
1.1.3 Income 2. Attitudes of consumers’ towards the preparation and eating of Exotic Foods. 3.1 Taste 3.2 Health 3.3 Appearance 3. Factors that influence the consumers’ to eat the selected Exotic Foods. 4.4 Cultural Factors 4.5.1 Culture and Subculture 4.5.2 Social Class 4. Social Factors 5.5 Group and Family Influence 5. Personal Factors 6.6 Lifestyle 6.7 Personality 6. Psychological Factors 7.8 Motivation 7.9 Perception

The inputs of the study included the respondents which are the consumers’ of exotic foods described according to age, gender, and income.
Survey questionnaires were distributed to respondents to assess the consumers’ attitude towards the preparation and eating of exotic foods as well as the factors that influence the consumers’ to eat this type of food.
As part of the process, the researchers conducted statistical analysis and interpretation.
Consumers’ Behavior on Exotic Foods was the output of the study.

Scope and Delimitation
This study focused on determining the consumers’ behavior on exotic foods. The researchers delimited the respondents to forty (40) consumers’ particularly those who only eat exotic foods. The researchers also delimited the study within four restaurants in Angeles City namely, 19 Copung-Copung, Apag Marangle, Everybody’s Café, and Gubat Grill. Exotic foods that were tackled were also delimited into four kinds specifically, Tugak (Field Frog), Kamaru (Mole Crickets), Bayawak/Barag (Monitor Lizard), and Dagang Palay (Farm Rats).
Convenience Quota sampling technique was used in the selection of the participants.

Significance of the Study The researchers intended to know the consumers’ behavior on exotic foods. This study would be most significant to the following:
a. Consumers
This study will serve as a good reference to the consumers’ of exotic foods for them to gain knowledge on how exotic foods affect each individual’s attitude.
b. Students

The study serves as their reference material in doing research work and as a reading material to find out the behavior of the consumers’ towards eating exotic foods.

c. Future Researchers
This study will serve as an out-growth for future study. It will help future researchers as a form of resources in fulfilling their study.

Method The descriptive method of research was used with the questionnaires as the main instrument for gathering primary data and academic journals, the internet, and reference books for secondary data. Descriptive research, according to Santiago (1985), concerns the present situation, prevailing conditions, current practices, contemporary events, characteristics of groups of individuals, their behavioral patterns, attitudes or opinions. Hence, this method was used to analyze the consumers’ behavior towards eating exotic foods.
Participants
Participants of this study were forty (40) consumers’ of exotic foods that of those who only had experience on eating exotic food. In order to obtain the maximum scattering of consumers’ behavior, the convenience sampling method was adopted, where in ten (10) respondents from the four (4) restaurants visited were selected.
Instrument
This study used the “Consumers’ Behavior on Exotic Foods Survey” as questionnaire. The questionnaire is composed of the profile of the participants, and the survey proper. The profile of the participants includes the gender, age, marital status, nationality, native language, religion, occupation, and income. The researchers also employed questions on which of the exotic foods tackled have they tasted and how often do they eat and from what source do they get the exotic foods. A ranking system was also used to rate the respondents’ agreeableness on a five-point scale with 1 representing highly agree and 5 representing highly disagree.
Sampling Technique
This study will make use of the convenience sampling technique, a non-probability sampling design in choosing respondents. The researchers had drawn a sample from a part of the population which is close to hand. This was done for the convenience of the researchers due to large population size and time limitation.
Data Collection Procedure
The researchers asked permission to the respondents to conduct a survey. The questionnaires were the main instruments for data gathering which were personally distributed by the researcher himself. They contained a covering letter describing the study and indicating the confidentiality of the information that may be given out by the respondents.
Data Analysis
Frequency counts and descriptive statistics were used to summarize the result of respondents.

Results
In this research, a total of forty (40) questionnaires were collected. Research findings were analyzed using Frequency counts and descriptive statistics to conduct results. Table 1
Gender
Gender | Frequency | Percentage | Male | 29 | 72.5% | Female | 11 | 27.5% |
The samples consist of 29 male (72.5%) and 11 female (27.5%). Therefore, study shows that male are predominant consumers’ of exotic foods. (Figure shows in Table 1) Table 2 Age Age | Frequency | Percentage | 16-25 years old | 20 | 50.0% | 26-35 years old | 10 | 25.0% | 36-55 years old | 8 | 20.0% | 56-above | 2 | 5.0% |

Exotic consumers’ age distribution shows 16-25 constitutes the largest proportion of the sample with 20 respondents (50.0%), while “56 - above” has the smallest number with 2 respondents (5.0%). (Figure shows in Table 2) Table 3 Marital Status Marital Status | Frequency | Percentage | Single | 26 | 65.0% | Married | 14 | 35.0% |

In the sample, 26 respondents (65.0%) are single, while 14 (35.0%) are married. (Figure shows in Table 3)

Table 4
Nationality
Nationality | Frequency | Percentage | Filipino | 38 | 95.0% | Others | 2 | 5.0% |

The table also shows that 38 respondents (95.0%) were Filipino nationality, while 2 respondents (5.0%) are foreign nationality which belongs to Korean and German nationality. (Figure shows in Table 4) Table 5 Religion Religion | Frequency | Percentage | Catholic | 28 | 70.0% | Christian | 4 | 10.0% | Iglesia ni Cristo | 4 | 10.0% | Baptist | 2 | 5.0% | Agnostic | 1 | 2.5% | Buddhist | 1 | 2.5% |

The respondents’ religion shows that 28 respondents (70.0%) are Catholic, 4 respondents (10.0%) are Christian, 4 respondents (10.0%) are Iglesia Ni Cristo, 2 respondents (5.0%) are Baptist, 1 respondent (2.5%) is Agnostic, and 1 respondent (2.5%) is Buddhist. (Figure shows in Table 5) Table 6 Monthly Income Monthly Income | Frequency | Percentage | Below-10,000 | 20 | 50.0% | 10,000-19,000 | 13 | 32.5% | 20,000-above | 7 | 17.5 |

Sample also shows that 20 respondents (50.0%) fall into the low income group earning less than 10,000 pesos per month, while 13 respondents (32.5%) fall into middle income group earning 10,000 – 19,000 pesos per month and only 7 respondents (17.5%) fall into high income group earning 20,000 pesos per month. (Figure shows in Table 6) Table 7 Native Language Gender | Frequency | Percentage | Pampango | 24 | 60.0% | Tagalog | 9 | 22.5% | Ilokano | 5 | 12.5% | Others | 2 | 5.0% |

The respondents’ native language composed of 24 respondents (60.0%) were Pampango, 9 respondents (22.5%) were Tagalog, 5 respondents (12.5%) were Ilokano, and 2 respondents (5.0%) belong to other foreign native language. (Figure shows in Table 7)
Table 8
Occupation
Occupation | Frequency | Percentage | Student | 11 | 27.5% | Unemployed | 3 | 7.5% | Employed | 17 | 42.5% | Self-employed | 7 | 17.5% | Retired | 2 | 5.% |

Furthermore, occupation of the respondents were also shown in the table, were 17 respondents (42.5%) were employed, 11 respondents (27.5%) were students, 7 respondents (17.5%) were self – employed, 3 respondents (7.5%) were unemployed, and 2 respondents (5.0%) were retirees. (Figure shows in Table 8) Table 9 Different Exotic Foods that the respondents consumes Exotic Foods | Frequency | Percentage | Tugak (Field Frog) | 33 | 35.87% | Kamaru (Mole Cricket) | 26 | 28.26% | Bayawak/Barag(Monitor Lizard) | 12 | 13.04 | Dagang Palay (Farm rat) | 8 | 8.70% | Others: | Snake | 5 | 5.45% | Eel | 1 | 1.08% | Kambing (Farm Goat) | 1 | 1.08% | Balot (Fertilized DuckEmbryo) | 3 | 3.28% | Tatad (Huge worms) | 1 | 1.08% | Pawikan (Turtle) | 1 | 1.08% | Dog | 1 | 1.08% |

Table 9 shows the different exotic foods that the respondents consumes. It shows that 33 respondents (35.8%) consumes Tugak (Field frog) which constitutes the largest proportion of the sample, while 26 respondents (28.2%) consumes Kamaru (Mole crickets), 12 respondents (13.0%) consumes Bayawak/Barag (Monitor Lizard), 8 respondents (8.7%) consumes Dagang palay (Farm rat), other exotic foods were also suggested by the respondents. 5 respondents (5.45%) consumes Snake, 3 respondents (3.28%) consumes Balot (), while Eeel, Kambing (Farm goat), Tatad (Huge worm), Pawikan (Turtle), and Dog has 1 respondents (1.08%) each. (Figure shows in Table 9)

Table 10
It is Delicious | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 12 | 17 | 8 | 3 | 0 | Percentage | 30.0% | 42.5% | 20.0% | 7.5% | 0% |

Table 10 shows the frequency of how the respondents’ consumes exotic food based on its deliciousness. It shows that twelve12 respondents (30%) highly agreed that exotic food is delicious while, seventeen 17 respondents (42.5%) agreed, eight respondents (20%) answered neutral, three 3 respondents (7.5%) disagreed, and no respondent (0%) highly disagreed that exotic food is delicious.
Table 11
It is Unusual | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 2 | 23 | 12 | 3 | 0 | Percentage | 5.0% | 57.5% | 30.0% | 7.5% | 0% | The table (Table 10) above shows that there were two respondents (5.0%) who highly agreed that the taste of exotic food is unusual, while twenty-three 23 respondents (57.50%) who constitutes the largest proportion of the sample agreed, twelve 12 respondents (30.0%)answered neutral, three 3 respondents (7.5%) disagreed, and zero 0 respondent highly disagreed.
Table 11
It is Palatable | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 3 | 18 | 18 | 1 | 0 | Percentage | 7.50% | 45.00% | 45.00% | 2.50% | 0% |

Table 11 shows that there were three 3 respondents (7.50%) who highly agreed that exotic food is palatable while, eighteen 18 respondents (45.00%) agreed. Also eighteen 18 respondents (45.00%) answered neutral, one 1 respondent (2.50%) disagreed, and zero 0 respondent (0%) highly disagreed.

Table 12 It is Appetizing | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 5 | 18 | 12 | 4 | 1 | Percentage | 12.50% | 45.00% | 30.00% | 10.00% | 2.50% |

Table 12 shows that there were five 5 respondents (12.50%) who highly agreed that exotic food is appetizing while, eighteen 18 respondents (45.00%) who agreed, twelve 12 respondents (30.00%) who answered neutral, four 4 respondents (10.00%) who disagreed, and one 1 respondent (2.50%) who highly disagreed.

Table 13 It is Safe-to-eat | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 12 | 30 | 11 | 1 | 0 | Percentage | 37.50% | 32.50% | 27.50% | 2.50% | 0% | Table 13 shows that there were twelve 12 respondents (37.50%) who highly agrees that exotic food is safe-to-eat while, thirty 30 respondents (32.50%) agrees, eleven 11 respondents (27.50%) answered neutral, one 1 respondent (2.50%) who disagrees, and zero 0 respondent (0%) who highly disagrees.

Table 14
It is Medicinal | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 5 | 7 | 23 | 5 | 0 | Percentage | 12.50% | 17.50% | 57.50% | 12.50% | 0% |

Table 14 shows that there were five 5 respondents (12.50%) who highly agreed that exotic food is medicinal while, seven 7 respondents (17.50%) who agreed, twenty-three 23 respondents answered neutral, five 5 respondents (12.50% ) who disagreed, and zero 0 respondent (0%) who highly disagreed.

Table 15
It is Eye-appealing | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 5 | 14 | 15 | 5 | 1 | Percentage | 12.50% | 35.00% | 37.50% | 12.50% | 2.50% |

Table 15 shows that there were five 5 respondents (12.50%) who highly agreed that exotic food is eye-appealing while, fourteen 14 respondents (35.00%) agreed, fifteen 15 respondents (37.50%) answered neutral, five 5 respondents (12.50%) disagreed, and one 1 respondent (2.50%) highly disagreed. Table 16 It looks Disgusting | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 4 | 9 | 15 | 11 | 1 | Percentage | 10.00% | 22.50% | 37.50% | 27.50% | 2.50% | Table 16 shows that there were four 4 respondents (40.00%) who highly agreed that exotic foods looks disgusting while, nine 9 respondents (22.50%) agreed, fifteen 15 respondents (37.50%) answered neutral, eleven 11 respondents (27.50%) disagreed, and one 1 respondent (2.50%) highly disagreed.
Table 17
It is colorful | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 2 | 23 | 12 | 3 | 0 | Percentage | 5.0% | 57.5% | 30.0% | 7.5% | 0% |

Table 17 shows that there were two 2 respondents (5.0%) who highly agreed that they eat exotic foods because it is colorful. Twenty three 23 respondents agreed while, twelve 12 respondents (30.0%) answered neutral, three 3 respondents (30.0%) disagreed, and zero 0 respondent (0%) highly disagreed.

Table 18
It is well presented | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 6 | 17 | 14 | 3 | 0 | Percentage | 5.0% | 57.5% | 30.0% | 7.5% | 0% |

Table 18 shows that there were six 6 respondents (5.0%) who eat exotic foods because it is well presented while, seventeen 17 respondents (57.5%) agreed, fourteen 14 respondents (30.0%) answered neutral, three (7.50%) disagreed, and zero 0 respondent (0%) highly disagreed.

Table 19
Cultural Factors (Eating of exotic foods has been one of the traditional practices at home) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 2 | 23 | 12 | 3 | 0 | Percentage | 5.0% | 57.5% | 30.0% | 7.5% | 0% |

Table 19 shows that there were two 2 respondents (5.0%) who highly agrees that eating of exotic food has been one of their traditional practices at their households while, twenty three 23 respondents (57.5%) agreed, twelve 12 respondents (30.0%) answered neutral, three 3 respondents (7.5%) disagreed, and zero 0 respondent (0%) highly disagreed.
Table 20
Cultural Factors (Do they allow you to eat exotic foods in your religion?) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 11 | 20 | 7 | 1 | 1 | Percentage | 27.50% | 50.00% | 17.50% | 2.50% | 2.50% | Table 19 shows that there were eleven 11 respondents (27.50&) who highly agrees that eating exotic foods doesn’t affect their religion while, twenty 20 respondents (50.00%) agreed, seven 7 respondents (17.50%) answered neutral, one 1 respondent (2.50%) disagreed, and one 1 respondent (2.50%) highly disagreed.

Table 20
Social Factors (Family) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 2 | 23 | 12 | 3 | 0 | Percentage | 5.0% | 57.5% | 30.0% | 7.5% | 0% |

Table 20 shows that there were two 2 respondents (5.0%) who highly agrees that family is one of the social factors that influenced them to eat exotic foods while, twenty-three 23 respondents (57.50%) agreed, twelve 12 respondents (30.00%) answered neutral, three 3 respondents (7.50%) disagreed, and zero 0 respondent (0%) highly disagreed.
Table 21
Social Factors (Friends) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 14 | 16 | 7 | 3 | 0 | Percentage | 35.00% | 40.00% | 17.50% | 7.50% | 0% |

Table 21 shows that there were fourteen 14 respondents (35.00%) who highly agrees that Friends are one of the social factors that influenced them to eat exotic foods while sixteen 16 respondents (40.00%) agreed, seven 7 respondents (17.50%) answered neutral, three 3 respondents (7.50%) disagreed, and zero 0 respondent (0%) highly disagreed.

Table 22
Social Factors (Neighbors) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 2 | 23 | 12 | 3 | 0 | Percentage | 5.0% | 57.5% | 30.0% | 7.5% | 0% |

Table 22 shows that there were two 2 respondents (5.0%) highly agrees that Neighbors are one of the social factors that influenced them to eat exotic foods while, twenty-three 23 respondents (57.50%) agreed, twelve 12 respondents (30.00%) answered neutral, three 3 respondents (7.5%) disagreed, and zero 0 respondent (0%) highly disagreed.
Table 23
Social factors (Colleagues) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 3 | 9 | 22 | 5 | 1 | Percentage | 7.5% | 22.50% | 55.0% | 12.5% | 2.5% |

Table 23 shows that there were three 3 respondents (7.5%) who highly agrees that Colleagues are one of the social factors that influenced them to eat exotic foods while, nine 9 respondents (22.50%) agreed, twenty-two 22 respondents (55.0%) answered neutral, five 5 respondents disagreed, and one 1 respondent (2.5%) highly disagreed.

Table 24
Social Factors (Advertisements) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 3 | 6 | 19 | 9 | 3 | Percentage | 7.5% | 15.00% | 47.50% | 22.50% | 7.5% |

Table 24 shows that there were three 3 respondents (7.5%) who highly agrees that Advertisements are one of the social factors that influenced them to eat exotic foods while, six 6 respondents (15.00%) agreed, nineteen 19 respondents (47.5%) answered neutral, nine 9 respondents (22.5%) disagreed, and three 3 respondents (7.5%) highly disagreed.

Table 25
Personal Factors (Eating Exotic Foods when drinking alcohol/liquor) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 2 | 23 | 12 | 3 | 0 | Percentage | 5.0% | 57.5% | 30.0% | 7.5% | 0% |

Table 25 shows that there were two 2 respondents (5.0%) who highly agrees that they eat exotic foods when drinking alcohol/liquor while, twenty-three 23 respondents (57.5%) agrees, twelve 12 respondents (30.0%) answered neutral, three 3 respondents (7.5%) disagreed, and zero 0 respondent (0%) highly disagreed.
Table 26
Personal Factors (Eating Exotic Foods for Adventure) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 11 | 13 | 12 | 4 | 0 | Percentage | 27.5% | 32.5% | 30.0% | 10.0% | 0% |

Table 26 shows that there were eleven 11 respondents (27.5%) who highly agrees that they eat exotic foods for adventure while, thirteen 13 respondents (32.5%) agrees, twelve 12 respondents (30.0%) answered neutral, four respondents (10.0%) disagreed, and zero 0 respondent (0%) highly disagreed.
Table 27
Personal Factors (Eating Exotic foods only when craving for it) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 6 | 9 | 15 | 8 | 2 | Percentage | 15.0% | 22.5% | 37.5% | 20.0% | 5.0% |

Table 27 shows that there were six 6 respondents (15.0%) who highly agreed that they eat exotic food only when they are craving for it while, nine 9 respondents (22.5%) agreed, fifteen 15 respondents (37.5%) answered neutral, eight 8 respondents (20.0%) disagreed, and two 2 respondents (5.0%) highly disagreed.
Table 28
Personal Factors (Eating Exotic Foods only when Available) | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 10 | 14 | 11 | 4 | 1 | Percentage | 25.0% | 35.0% | 27.5% | 10.0% | 2.5% |

Table 28 shows that there were ten 10 respondents (25.0%) who highly agrees that they eat exotic foods only when it is available while, fourteen 14 respondents (35.0%) agreed, eleven 11 respondents (27.5%) answered neutral, four 4 respondents (10.0%) disagreed, and one 1 respondent (2.5%) highly disagreed.
Psychological Factors (Consumers’ Perception)
Table 29
Safe-to-eat
| 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 10 | 22 | 8 | 0 | 0 | Percentage | 25.0% | 55.0% | 20.0% | 0% | 0% |

Table 29 shows that majority proportion of the samples has positive perception on the wholesomeness of exotic foods because there were twenty-two 22 respondents (55.0%) who agreed that it is safe-to-eat, ten 10 respondents (25.0%) highly agreed, and eight 8 respondents (20.0%) answered neutral while, zero 0 respondents (0%) disagreed and highly disagreed which means there is no negative perception when it comes to the wholesomeness of exotic foods.
Table 30
Taste Good | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 15 | 17 | 7 | 1 | 0 | Percentage | 37.5% | 42.5% | 17.5% | 2.5% | 0% |

Table 30 shows that there were fifteen 15 respondents (37.5%) who highly agrees, seventeen 17 respondents (42.5%) who agrees, and seven 7 respondents (17.5%) who answered neutral which shows that majority proportion of the sample has positive perception on the taste of exotic foods while, one 1 respondent (2.5%) disagreed, and zero respondent (0%) highly disagreed which means there is no negative perception when it comes to the taste of exotic foods.
Table 31
Expensive
| 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 7 | 7 | 18 | 8 | 0 | Percentage | 17.5% | 17.5% | 45.0% | 20.0% | 0% |

Table 31 shows that majority of the samples with eighteen 18 respondents (45.0%) answered neutral followed by eight respondents (20.0%) who disagreed, then seven 7 respondents (17.5%) who highly agreed and agreed while, zero 0 respondents (0%) highly disagreed.

Table 32
Very risky | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 2 | 3 | 19 | 14 | 2 | Percentage | 5.0% | 7.5% | 47.5% | 35.0% | 5.0% |

Table 32 show that majority of the samples nineteen 19 respondents (47.5%) answered neutral followed by fourteen 14 respondents (35.0%) who disagreed, three 3 respondents (7.5%) who agreed, two 2 respondents (5.0%) who highly agreed, and two 2 respondents (5.0%) who highly disagreed.
Table 33
Cheap
| 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 1 | 10 | 16 | 9 | 4 | Percentage | 2.5% | 25.0% | 40.0% | 22.5% | 10.0% |

Table 33 shows that majority of the samples sixteen 16 respondents (40.0%) answered neutral followed by ten 10 respondents (25.0%) who agreed, nine 9 respondents (22.5%) who disagreed, four respondents (10.0%) who highly disagreed, and one 1 respondent (2.5%) who highly agreed.
Table 34
Mouth Watery | 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 2 | 5 | 21 | 10 | 2 | Percentage | 5.0% | 12.50% | 52.50% | 25.0% | 5.0% |

Table 34 shows that twenty-one 21 respondents (52.50%) answered neutral followed by ten 10 respondents (25.0%) who disagreed, five 5 respondents (12.5%) agreed, two 2 respondents (5.0%) highly agreed, and two 2 respondents (5.0%) highly agreed.
Table 35
Addictive
| 1HighlyAgree | 2Agree | 3Neutral | 4Disagree | 5Highly Disagree | Frequency | 2 | 5 | 19 | 11 | 3 | Percentage | 5.0% | 12.5% | 47.5% | 27.5% | 7.5% |

Table 34 shows that nineteen 19 respondents (47.5%) answered neutral followed by eleven 11 respondents (27.5%) disagreed, five 5 respondents (12.5%) agreed, three 3 respondents (7.5%) highly disagreed, and two 2 respondents (5.0%) highly agreed.

Discussion The researchers conducted a survey of the Consumers’ Behavior on Exotic Foods particularly in Angeles City. The researchers included in their study the respondents’ demographic profile, their attitudes towards the preparation of exotic foods specifically with the taste, health, and appearance and the factors that influenced them to eat exotic foods. The researchers included the demographic profile of exotic food consumers’ which revealed that men consumes exotic food more frequently than women. Men are more capable to eat any kind of food than women. Age, was also included which revealed that consumers aged between sixteen to twenty-five years old shows the highest frequency in the consumption of exotic foods. Age influences consumer behavior in a rather direct way. For instance, the wants of a 6-year old are not similar to those of a teenager. Consumer wants are basic in childhood but become complex in teenage and middle ages. In old age, consumer wants go back to basic. Furthermore, the psychological needs of people at different age groups are different thus the difference in consumer behavior. The respondents added the marital status, monthly income and occupation to the survey to be the basis of the respondents’ lifestyle while nationality, religion, and native language are used as basis for the cultural factors.

Conclusion
In this paper, exotic foods consumptions conducted by the help of questionnaires that has been answered by the consumers of exotic foods in different restaurant. In spite of the limited respondent number, this research can give an overview about consumers’ behavior towards exotic foods.
Demographic analyses indicate that males are predominant consumers’ of exotic foods. Exotic consumers’ distribution shows that age ranges 16-25 constitutes the largest proportion, while “56 - above” has the smallest number with two (2) respondents. And most of the consumers are single Filipino catholic, belong to lower income group and also most of them are employed meaning they have the means to buy exotic foods in restaurant. The researchers conclude that religion is not a hindrance in consuming exotic foods as long as it is digestible. Since the researchers delimited the study and conducted questionnaires within Angeles, Pampanga only most of the respondents are Pampango or lived in Pampanga.
Furthermore, usually the respondents consume tugak(field frog) because of its availability and it is palatable in most of the consumers. Even the foreign consumers choose to eat this exotic food. Eating exotic foods has been a traditional in some of the consumers; even though it is exotic it seems that it became a part of their eating habit and do not consider this food as an exotic and sometimes consume this with liquors as “Pulutan”.
Consumers’ behavior shows that eating exotic foods is based on their perception and attitude. Consumers’ have different preferences in exotic food also based on their kind of taste and orientation in that food. If the consumers known the food as risky and look disgusting they will hesitate to eat exotic food but other consumers suggested to taste it to believe it that it is really delicious.
Researchers as consumers really love it as they go in different restaurant to critic the real taste and give justice to the respondents and give firsthand information about exotic foods and not just according to the consumers.