Concepts of the Seduced and the Repressed
Using the Book: Making Social lives ‘referencing’ reading chapter 1 and listing material and say what I need to use in my essay
Create an Introduction to include the question and basis for your main body.
Explain meaning of concept.
Explain two points of arguments:
1/ Bauman’s argument that we are divided into seduced and the repressed.
Looking at page 25 to 27 in Making Social Lives.
2/ Understanding consumption
2/ Concept of positive and zero sum power about supermarket power.
Paragraphs in main body.
1/ Explain Bauman’s argument and give evidence. Explain Bauman’s concepts of the seduced and the repressed. Evidence to support Bauman’s argument.
2/ Who are the seduced and the repressed
3/ Divisions in consumer society – ability and access to use. Consumption and the ability to consume, relating to identity. Belonging in society by ability to buy and spend
Looking at page 47 to 48 in Making Social Lives
4/ Exclusion from society by not being able to consume, creating a lack of belonging.
1/ Supermarkets – Do they produce a divided society
2/ Use concepts of Zero sum power and positive sum power.
3/ Has consuming become about identity
In conclusion (main points)
No new material
TMA 02 Introducing the Social Sciences
In not more than 1250 words discuss the role of the concepts of the seduced and the repressed for understanding the place of consumption in contemporary consumer society.
In today’s society we can all feel like we have to keep up with the ‘neighbours’, we would all like having the ability to buy what and when we want, or wishing we had the ability and the power to make our own buying decisions. This essay defines Bauman’s ideas that consumers are either the seduced or the repressed, and explains the difference between the seduced and the repressed. Our feelings of belonging or being excluded from consumer society, arguing for and against
References: • Bauman (1988 cited by Hetherington 2009) HETHERINGTON, K., (2009) ‘Consumer society’ Shopping consumption and social science’. In Taylor, S., Hinchliffe, S., Clarke, J., & Bromley. S., (2009) Making Social Lives. Milton Keynes: The open University . Self Reflection Loved Bauman’s reasoning and the discussion about the seduced and the repressed, for and against. So much information and breaking down what I needed to use.