Dd101 Tma02

Topics: Sociology, Social status, Social class Pages: 3 (1059 words) Published: March 15, 2015

The new social divisions in a consumer society:

The new social divisions in a consumer society:

What we are going to see next is the social division in a consumer society: In the social division we can see two types of division, Seduce and Repressed. In the seduce division we can see how people wants to belong to a society and they feel like they need to buy material things to be part of that society. We can see how shops will seduce you to buy things that probably you don’t need. People feel they belong to a social status because of the access they have to consume in this society. Before use to be because of the social class or status. Must of the people feel like they need to consume to be part of a society.

Zygmunt Bauman give us some examples of how is the social division made in a consumer society. In the Seduce Society we can see how people because of what they earn, their personal belongings, if they are professionals, the type of work they do they could be part of this society. The way they consume effectively in the eyes of others. People feel like they need to buy material things just to belong to a society, Must of the times they end up buying things just because of the power of marketing what they see advertise or just to feel they belong to a social class when they are buying and expending money. People buy material things so they don’t feel excluded or lose identity. The majority of people that belongs to a seduce division will consume just to feel the satisfaction that they belong to that society as Zygmunt Bauman says the seductive appeal for consumption. Bauman who argue that we know live in a consumer society is making the point that it is principally consumption that is the dominant feature in shaping identities rather than production and work. Some examples of the people that belong to the seduce society are, people with enough money to buy goods and services, the employed,...

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