Competitive Strategy

Topics: Strategic management, Supply and demand, Economic growth Pages: 43 (19941 words) Published: June 26, 2015
Professor Neil Kay

CS-A3-engb 1/2011 (1008)

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Competitive Strategy
Neil Kay, BA, PhD, FRSA is Professor of Business Economics at the University of Strathclyde, Glasgow, Scotland. He is the author of the elective Competitive Strategy as well as numerous articles and five books on corporate strategy and industrial economics. The books have sold worldwide, with a paperback edition of his latest book Pattern in Corporate Evolution, being released in 2000.

Professor Kay spent two years as Visiting Associate Professor in the University of California and has also been Jean Monnet Fellow and Visiting Professor at the European Union’s official university in Florence, Italy. He has acted as advisor and consultant to private and public organisations. This has included a series of missions in the Balkans 1991– 97 on behalf of the United Nations Management Development Programme to help reform post-communist management education and training at university and executive short course level. In recent years he has accepted invitations to talk to business and university groups in locations that have included Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Japan, New Zealand, Sweden, the US and the UK.

First Published in Great Britain in 2001.
© Neil Kay 2001
The rights of Professor Neil Kay to be identified as Author of this Work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the Publishers. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers.

Elective Overview
Module 1
Analysis of the Environment


Industries and the Life Cycle
The Five Forces Framework
Game Theory Perspectives
Review Questions


Strategies for Competitive Advantage


Generic Strategies
The Value Chain
Cost Leadership

References: Argyle, M. (1991) Cooperation: The Basis of Sociability, London, Routledge.
Baumol, W.J., Panzar, J.C. and Willig, R.D. (1982) Contestable Markets and the Theory of Industry Structure,
New York, Harcourt Brace Jovanovitch.
Dixit, A.K. and Nalebuff, B.J. (1991) Thinking Strategically: The Competitive Edge in Business, Politics, and
Everyday Life, New York, Norton.
Porter, M. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York, Free
Postrell, S. (1991) ‘Burning your britches behind you: can policy scholars bank on game theory?’
Strategic Management Journal, 12, 153–55.
Rumelt, R.P. (1990) Discussion comments at conference, Fundamental Issues in Strategy, A Research
Agenda for the 1990’s, Napa, CA.
Scherer, F.M. (1980) Industrial Market Structure and Economic Performance, Boston, Houghton Mifflin.
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