Com/156 Week 9 Final Paper
Media in the 20th Century
John D. Allmon
COM/156
March 3, 2013
Carey Rodriquez
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Media in the 20th Century
I. To fully understand mass media, we need to come to grips with the enormous role that mass media has played in shaping that culture over the past one hundred years. With the development and evolution of mass media, there have been tremendous advantages and disadvantages that have contributed to major changes in society throughout the 20th century. However, these changes not only affect society but it has also affected the way business is done today. With the dawn of media convergence, globalization of media, audience dependency, concentration of ownership, and issue of media literacy; all the parties in the mass communication process are forced to think dramatically about their positions in it. Mass media can affect knowledge, attitudes, opinions and behavior of individuals. These effects can be immediate or delayed, for a short duration or long-lasting.
II. With the development and evolution of media, we find that media convergence and media dependency have become a major factor in how society is affected and the way we respond throughout our everyday life. Encyclopedia Britannica (2013) states that, “Media convergence, a phenomenon involving the interlocking of computing, and technology information companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Media convergence brings together the “three Cs”—computing, communications, and content.”
There are two levels of convergence, technologies which use broadband or wireless network delivery for industry-standard digital forms that they will display on various computer or computer-like devices such as laptops, cell phones, or tablets, and then there are industries, these companies across the business spectrum that
John D. Allmon
COM/156
March 3, 2013
Carey Rodriquez
-------------------------------------------------
Media in the 20th Century
I. To fully understand mass media, we need to come to grips with the enormous role that mass media has played in shaping that culture over the past one hundred years. With the development and evolution of mass media, there have been tremendous advantages and disadvantages that have contributed to major changes in society throughout the 20th century. However, these changes not only affect society but it has also affected the way business is done today. With the dawn of media convergence, globalization of media, audience dependency, concentration of ownership, and issue of media literacy; all the parties in the mass communication process are forced to think dramatically about their positions in it. Mass media can affect knowledge, attitudes, opinions and behavior of individuals. These effects can be immediate or delayed, for a short duration or long-lasting.
II. With the development and evolution of media, we find that media convergence and media dependency have become a major factor in how society is affected and the way we respond throughout our everyday life. Encyclopedia Britannica (2013) states that, “Media convergence, a phenomenon involving the interlocking of computing, and technology information companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Media convergence brings together the “three Cs”—computing, communications, and content.”
There are two levels of convergence, technologies which use broadband or wireless network delivery for industry-standard digital forms that they will display on various computer or computer-like devices such as laptops, cell phones, or tablets, and then there are industries, these companies across the business spectrum that
References: Blanchard, Olivier. (2012). Digital Media Usage Trends & Shifts: The Next 5 Years. Retrieved from: University of Phoenix Library Document URL: http://blog.tickr.com/?p=274 Mary Hickman. (2013). The Effects of Media Globalization. Retrieved from: http//www.radford.edu/.../The%20Effects%20of%20Media%20Globalizati. Media and Democracy. (2013). Media and Democracy. Retrieved from: http://www.commoncause.org/site/pp.asp?c=dkLNK1MQIwG&b=4773591 Media convergence. (2013). In Encyclopedia Britannica. Retrieved from: http://www.britannica.com/EBchecked/topic/1425043/media-convergence NAMLE (2013), National Association for Media Literacy Education. Retrieved from: http://namle.net/publications/media-literacy-definitions New York Times. (2013). Net Neutrality, Article Retrieved from: http://topics.nytimes.com/topics/reference/timestopics/subjects/n/net_neutrality/index.html Rana Eijaz Ahmad (2011). International Journal of Business and Social Science, Centre for Promoting Ideas, USA. Retrieved from: University of Phoenix Library, Document URL: http://search.proquest.com.ezproxy.apollolibrary.com/docview/904529702?accountid=35812 Sandra Ball-Rokeach and Melvin DeFleur (1976). Media Dependency Theory. Retrieved from: http://www.utwente.nl/cw/theorieenoverzicht/Theory%20Clusters/Media,%20Culture%20and%20Society/Dependency%20Theory-1.doc/