Topics: Marketing, Management, Strategic management Pages: 6 (1101 words) Published: April 21, 2015
International Business Foundation
Business Plan Project
Coffee Shop

You are starting up a new coffee shop business and you need financial help to start it up. Your task is to create a business plan for your business and present it to the bank manager.

Your business plan will be made up by completing various tasks. Each task has an individual deadline. Towards the end of the year, you will present your business plan to the bank manager who will decide if your business is successful or not.

Your coffee shop location is to be local but not outside the UK.

This business plan will count towards 30% of your final grade for the International Business Foundation course.

Every task must be submitted through Turnitin by 4pm on the date specified. Late submissions will be subject to normal penalties.

PLEASE NOTE: You may re-attempt any task which is awarded a mark below 40%. You will have ONE opportunity to re-attempt a single task. The maximum mark that can be awarded for a re-attempted task will be 59%.

Any task which has achieved 40% or higher MAY NOT be re-attempted.

Your business plan will achieve the following learning outcomes:

LO1Understand how business type influences the setting of strategic aims
and objectives (unit 1)

LO2Understand how marketing information is used by organisations (unit 3)

LO3Know how and why marketing research is conducted by organisations (unit 6)

LO4To use different marketing techniques to achieve business objectives (unit 3)

LO5Understand the purpose of managing human, physical and financial resources (unit 2)

LO6Be able to prepare a cash flow forecast (unit 5)

LO7Be able to present information effectively (unit 4)

Task 1Prepare an introduction to your business, detailing the following information. Write this in the style of a report. Use explanations and examples for each where possible.

a) What is the name of your business? Why did you choose this name?

b) Create a logo for your business.

c) is) Explain where your business will be located and why. ii) Explain why you chose to buy or lease the property.
iii) Show a map of its location and on this map show where your
2 main competitors are.

d) Describe the ownership of your business and explain this
(E.g. will you be a sole trader or form a limited company?)

e) What types of products/services will your coffee shop sell?
Will it have a theme?

Lecturer:Hazel Roberts (all groups)

Due date:Tuesday 06 May 2014

Task 2List the mission statement, aims and objectives for your business.

Consider that this is a private sector business and what this means and how this will affect the aims and objectives. Create one mission statement, two aims and four SMART objectives for your business. Consider you USP!

Lecturer:Hazel Roberts (all groups)

Due date:Friday 09th May 2014

This task will achieve LO1

Task 3Conduct market research to see how large the potential market is for a coffee shop business in your chosen location. In order to do this you will conduct secondary research (online) followed by primary (either a questionnaire or a focus group) and, and analyse the results.

Your primary research should inform the decisions of your marketing mix.

A diverse sample of respondents will be needed to conduct effective market research. A minimum of 25 questionnaires must be completed.

Lecturer:Cendrine Hollins (all groups)

Due date:Friday 16th May 2014

This task will achieve LO3 15%

Task 4Create a SWOT and a PEST analysis for your business.

Use your SWOT and PEST analysis to support and evaluate the viability of
your business plan.

Lecturer:Yvonne Richardson (all groups)

Due date:Friday 16th May 2014

This task will achieve LO2


Task 5Create a...
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