Coca Cola vs Pepsi in Bangladesh

Topics: Marketing, Coca-Cola, Pepsi Pages: 7 (2302 words) Published: April 12, 2013
Coca Cola vs Pepsi in Bangladesh
Executive summary
This report provides an analysis and evaluation of the Pepsi and Coca cola in their customer segmentation models. This method of analysis includes Market Segmentation, Market Targeting, Market Positioning, as well as the Marketing Mix of Pepsi and Coca cola. The research draws attention to the Market segmentation of the both companies, while the soft drink industry has probably the widest and deepest customer base in the world and variable of Pepsi and Cola marketing ways.

Coca Cola:
Coca cola is another oldest brand in Bangladesh. From the last 50 year Coca cola hasbeen marketing its products through local representatives of Bangladesh. However, now itis marketed by Abdul Monem Limited it marketed coca cola under the authority of the cocacola company, USA (trademark owner). Abdul Monem Limited is the distributor of Coca-Cola, Sprite and Fanta in Bangladesh. Soft drinks brand Coca Cola last year announced plans to start its own sales anddistribution operations in Bangladesh. The Company earlier submitted a proposal to thegovernment for setting up a manufacturing plant in the country. Coca-Cola products havebeen prepared, packaged and sold in Bangladesh for around 50 years. However, it hasbeen marketing its products through local representatives. Now the company will directlymarket its flagship products Coca-Cola, Sprite and Fanta. Coca Cola was expecting apositive response shortly to its proposal for setting up the plant jointly with the government.The operations will be launched soon in Dhaka and Rajshahi, said a statement of the company. Pepsi:

PepsiCo is a world leader in convenient snacks, food and beverages with revenues of more than $39 billion and over 185,000 employees worldwide in 2009. PepsiCo has attained a leadership position as being to next to Coca Cola in a soft drink bottling. Their business profit is increasing rapidly due to a high standard of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their people, products and business practices. Pepsi is one of the oldest soft drink beverage brands in Bangladesh since 1976 and came with the cola-flavored Pepsi, the clear-flavored 7up, the orange-flavored Mirinda and later introduced the mango-flavored Slice and citrus-flavored carbonated soft drink Mountain Dew. Pepsi is manufactured by Transcom Bangladesh limited in Bangladesh. The company is the exclusive PepsiCo Franchisee for Bangladesh. Transcom Bangladesh Limited committed to delivering sustained growth in Bangladesh and move towards dominant Beverage Company, delighting & nourishing every Bangladeshi, by best meeting their everyday beverages needs & stakeholders by delivering performance with the purpose, though talented people and successful marketing strategies. Click thumbnail to view full-size

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Pepsi vs Coca Cola
Marketing Mix:-
Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives. Marketing mix is classified and it is called as the Four Ps, i.e. Product, Price, Place and Promotion. Product:

The most basic marketing tool is the product which includes product design, quality, features, branding, and packaging. Price:
A critical marketing tool is price, the amount of money that customers pay for the product. It also includes a discounts, allowances, credit terms and payment period. Place:
Place is another important key of the marketing mix tools, and it includes various activities the company undertakes to make the product accessible and available to the customer. Some factors that decide the place are transport facilities, channels of distribution, coverage area, etc. Promotion:

Promotion is the fourth marketing mix tool which includes all the activities that the company undertakes to communicate and promote its...
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