The Coca-Cola Company is a public type and it’s an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.…
The financial situation of Coca-Cola can be commented by looking at the company’s annual reports. For the year ended December 2004, the company generated revenues of $21,962 million, an increase of 4.4% on the previous year (Coca-Cola, 2005). The distribution of this revenue under the five business units is: North America 30.1%; Africa 3.9%; Asia 24%; Eurasia 31.2% and Middle East 9.7% (Datamonitor, 2005). The company’s leading brands are Coca-Cola, Diet Coke, Sprite and Fanta.…
The Coca-Cola Company is the leading supplier of non-alcoholic beverages in the world. The brand is most recognized in the industry, providing over 3,500 soft drinks, sports drinks, water, juices, coffee, and milk products to more than 200 countries around the world. Guided by the company’s core values, Coca-Cola has created value and accomplished great notoriety through careful planning and execution of their business strategy.…
Executive Summary Coca-cola Company is leading manufacturer, distributor, and marketer of non alcoholic drinks in the United States of America and all over the world. It is a multinational Giant company that has market presence in almost all countries of the world. The company has also diversified from its initial soft drinks to manufacture fruit juices and other non-soda drinks. Its objective has been to maintain its global leadership in supply of beverages and other non-soda drinks through maintaining high quality production methods that ensure the name and products remain a household brand. Introduction Resource based view approach has been a method most managements have used to formulate their companies’ strategies (Barney, 1991). This is because Resource Based View regards a company’s internal environment rather than the external environment. The advantage of using internal environment as a source of strategy formulation is that the company is able to consider factors which are within its controls; which constitute its strengths and weaknesses (Connely, 2010). This paper presents an internal analysis of Coca cola Company with specific regard to the Economic value of the company, its resources and capabilities that make it distinct from other companies giving it competition through provision of similar soft drinks. Economic value Added In 2010, The Coca Cola Company posted an increase in revenues as compared…
The Coca Cola Company is categorized to be the most famous trade mark in the world. Coca Cola have more than 400 brands that appeal to many different people all throughout the world. They are able to fulfill the satisfaction needs of all their consumers and make their experiences with Coca Cola better. The Coca Cola products appeal to a wide range of people from all races, genders, and ages. Coca Cola is famous for its worldwide rating and popularity as its products are sold to over 200 counties, while major competitors only sell in some countries, placing Coca Cola is an obvious and easily known by all people. The popularity of Coca Cola has increase very recognizable company. It is well known worldwide and its branding is persistently earned by Coca Cola exceeds all other beverage corporations and these funds would over the years. Is still rising to this day, and will continue into the future. The finances show vital in the future of Coca Cola as it allows for the promotion of many other products. Many aspects of Coca Cola that show the superiority to that of competitors, ranging from promotional techniques to corporate structure. Some of these aspects include, positioning, marketing mix strategy, and implementation plan. These aspects place Coca Cola greater to competitors, originating Coca Cola to aspire higher objectives and missions. It is the mission at Coca Cola to refresh and completely satisfy the world and it is the vision to make a bottle of Coca Cola available within arms’ reach of very person all around worldwide.…
The Coca Cola corporation is a beverage company and is defined to be the most well known trade mark in the world, and it is justly so. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages, but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports…
The Coca-Cola Company is the global leader in the soft-drink industry, with world headquarters located in Atlanta, Georgia. Coca-Cola and its subsidiaries employ nearly 30,000 people worldwide. Syrups, concentrates and beverage bases for Coca-Cola, the company's flagship brand, and more than 160 other soft-drink brands are manufactured and sold by Coca- Cola and its subsidiaries in nearly 200 countries around the world. Approximately 70 percent of volume sales and 80 percent of profit come from outside the United States. The European market provides 26% of the company’s US$18B in revenues. Coca-Cola owns a 49% share of the European soft drink market, compared to Pepsi-Co’s 5%.…
Coca-Cola is the world's largest beverage company. Coca-Cola sells four of the five top non-alcoholic beverages of the world, including Coca-Cola, Diet Coke, Sprite, and Fanta. Coca-Cola employs 71,000 people in more than 200 countries. Coca-Cola produces approximately 400 brands comprising more than 2,600 beverage products. Coca cola products are distributed through restaurants and food stores, and suppliers.…
Coca-Cola is one of the most well known brands around the world. One of the main reasons behind this is because of the brilliant marketing that the company does around the world. Coca-cola is an extremely successful company that has 500 different brands being sold in 206 countries around the world, making it a successful 67 billion dollar global business. Coca-cola does not only have a domestic marketing strategy, but also has a highly successful global marketing strategy. 80% of coca-cola's income is because of the international sells of the different beverages it owns.…
beverage and syrups around the world. It’s headquarter is found in Atlanta, capital of the state…
Coca-Cola: The Defending Champion Since its inception in the late 1800s, Coca-Cola has experienced meteoric growth, progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10," 2004). Today, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10," 2004). In addition to its leading global market-share, Coca-Cola also retains the title of having the most popular individual beverage in the world in Coca-Cola Classic, with an 18.6% market share ("Top 10," 2004). Additionally, in 2003 it placed four beverages in the top 10 for individual product sales: Coke Classic (#1), Diet Coke (3), Sprite (5), and Caffeine Free Diet Coke (8) ("Top 10," 2004). Through Research & Development (R&D) and acquisitions, Coca-Cola has also expanded its product line to include non-carbonated beverage products, including: Dasani, Fanta, Fruitopia, Hi-C, Minute Maid, and Mr. Pibb. In 2003, Coca-Cola spent approximately $1.9 billion on marketing and advertising. In November 2004, Coca-Cola CEO Neville Isdell stated that "[Marketing expenditures] would rise by $350-$400 million a year ... forever" (Marketplace Roundup, 2004). Pepsi-Cola: The Challenger With the exception of brief bankruptcy stints in 1923 and 1932, Pepsi-Cola assumed its place at the heels of Coca-Cola through its creation of an extensive franchise bottling network and distribution outlets (Yoffie, 2004). Over the years, the Pepsi-Cola company has expanded its product offerings, through R&D and acquisitions, to include: Diet Pepsi, Mountain Dew, Mug Root Beer, Slice, Sierra Mist, Lipton, Aquafina, and Starbucks Frappachino, among others. PepsiCola's acquisition of Gatorade from the Ouaker Oats company in December…
Coca-Cola is a carbonated soda sold in stores, restaurants, and candy machines all through the world. It is delivered by The Coca-Cola Company of Atlanta, Georgia, and is frequently alluded to just as Coke (an enrolled trademark of The Coca-Cola Company in the United States since March 27, 1944). Initially expected as a patent pharmaceutical when it was imagined in the late nineteenth century by John Pemberton, Coca-Cola was purchased out by specialist Asa Griggs Candler, whose showcasing strategies drove Coke to its predominance of the world. The organization produces concentrate, which is then sold to authorized Coca-Cola bottlers all through the world. The bottlers, who hold regionally selective contracts with the organization, produce completed…
The Coca-Cola Company (KO) is a beverage company that manufacturer and distribute coke, diet coke and other soft drinks worldwide. The company primarily offers nonalcoholic beverages, including sparkling beverages and still beverages. Its sparkling beverages include nonalcoholic ready-to-drink beverages with carbonation, such as carbonated energy drinks, and carbonated waters and flavored waters. The company’s still beverages comprise nonalcoholic beverages without carbonation, including noncarbonated waters, flavored and enhanced waters, noncarbonated energy drinks, juices and juice drinks, ready-to-drink teas and coffees, and sports drinks. It also provides flavoring ingredients, sweeteners, beverage ingredients, and fountain syrups, as well as powders for purified water products. In addition, the company licenses its technologies to suppliers and third parties. The company is currently employing 130,600 full time employees and is considered being the world leader in the beverage industry.…
The Coca-Cola Company is the world’s largest beverage company. With 126 years of history in business, it now has about 146,200 employees worldwide, operates in more than 200 countries and markets a portfolio of more than 3,000 beverage products including sparkling drinks and still beverages. Worldwide, the company is No.1 in sales of sparkling beverages and juices and juices drinks, as well as No.2 in sales of sports drinks and No.2 in sales of bottles water. There are 43% of stores in the world carrying Coca-Cola products and about 1.8 billion servings of beverages being sold per day. Nowadays, the Coca-Cola Company has 6 billion customers and is worth more than 68 billion dollars of market value. Every year, Coca-Cola spends about $4 billion dollars on worldwide advertisement, which occupies a huge portion of its costs. The advertisement strategy Coca-Cola implemented has helped the company create around $32 billion dollars in revenue per year.…
was 44.13 billion US dollars, and in 2010 Coca Cola ranked in the list of the top 10 most powerful brands in the world (Millward Brown 's BrandZ index, 2010). The survey was based on the Financial Strength of the brands, which I also plan to elaborate on this research. Coca-Cola owns or license and market with more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Along with Coca-Cola; which is recognized as the world’s most valuable brand, it owns and markets’ four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries.…