Coca-Cola Competitive Analysis

Topics: Soft drink, Coca-Cola, Non-alcoholic beverage Pages: 9 (2722 words) Published: July 6, 2005
Coca-Cola (KO) Analysis

Coca-Cola Corporation and its Competitors
Coca-Cola was discovered as a result of an accident. In 1886 a pharmacist named John Pemberton cooked up medicinal syrup. When he was done, he figured he had created a fine tonic for people who were tired, nervous, or plagued with sore teeth. He and his assistant mixed it with ice water, sipped it, and proclaimed it tasty. They wanted some more, and the assistant accidentally used carbonated water to mix the second batch. Instead of medicine, these men had created a fizzy beverage - one that is now consumed around the world. Today people guzzle 1 billion drinks a day from the Coca-Cola Company. But this new beverage was not an instant success. In the first year, Pemberton spent $73.96 promoting his new product but managed to sell only $50 worth.

"The Coca-Cola Company" is now the largest soft drink company in the world. Every year 800,000,000 servings of just "Coca-Cola" are sold in the United States alone. The company takes pride in being a worldwide business that is always local. Bottling plants with some exceptions are locally owned and operated by independent business people who are native to the nations in which they are located. The company manufactures, distributes and markets non-alcoholic beverage concentrates and syrups, including fountain syrups. The product includes primarily carbonated soft drinks, a variety of non-carbonated beverages, juices and juice drinks, and certain water products, such as Dasani. The company supplies the concentrates and beverage bases used to make the products and it provides management assistance to help it's bottler's ensure the profitable growth of their business.

Coca-Cola competes in the nonalcoholic beverages segment of the commercial beverages industry. Based on available data and a variety of industry sources, the estimate is that in 2004, worldwide sales of Company products comprised approximately 10 percent of total worldwide sales of nonalcoholic beverage products. The nonalcoholic beverages segment of the commercial beverages industry is highly competitive, consisting of numerous firms. These include firms that, like Coca-Cola, compete in multiple geographical areas as well as firms that are primarily local in operation. Competitive products include carbonated soft drinks, packaged water, juices and nectars, fruit drinks and dilutables (including syrups and powdered drinks), sports and energy drinks, coffee and tea, still drinks and other beverages. Nonalcoholic beverages are sold to consumers in both ready-to-drink and not-ready-to-drink form. In many of the countries in which Coca-Cola does business, including the United States, the primary competitor is PepsiCo, Inc. (PEP). Other significant competitors include Nestlé S.A. (private), Cadbury Schweppes plc (CSG), and Groupe Danone (private). In the future analysis we will choose the company market share and profit comparison with publicly trades companies only, like Pepsi and Cadbury Schweppes.

Coca-Cola's Profit and Market Share Position
The financial results for the company performance will be presented in the table that will provide benchmark comparison with the appropriate financial data from the main Coca-Cola competitors as PepsiCo, Inc. (PEP) and Cadbury Schweppes (CSG):

Market Share
Market Cap:106.90B21.28B94.26B
Share Price Estimated Gain
FY End$47.44$58.27$44.16
% Change6.85%3.53%7.49%
Next Fiscal Yr$51.76$64.35$47.64
% Change16.57%14.32%15.97%
Sales and Income
Sales Growth:4.40%12.50%8.50%
Total Sales:22.15B12.36B29.72B
Income Growth:-11.10%10.50%13.40%
Total Income:4.72B1.27B4.26B
Share Price Cost per Earnings and Strength
PE Ratio:22.7723.6222.62
Net Profit Margin21.30%14.50%9.80%
Debt/Equity Ratio0.070.171.25

The head-to-head comparison clearly highlights that, having the biggest market share in...

References: Burns, M.(n.d.). Where the work is. Retrieved May 20, 2005, from
Coca-Cola Company Comparison
Coca-Cola Company. Direct Competitor Comparison. (n.d.). Yahoo! Finance. Retrieved May 17, 2005, from
Daft, D.N
Ghosh, M., & John G. (n.d.). Governance Value Analysis and Marketing Strategy. Retrieved May 18, 2005, from
Grimm, M
Jacobson, M.F. (n.d.). Liquid Candy. How Soft Drinks are Harming Americans ' Health. Retrieved May 21. 2005, from
Jaquier, B
Kotelnikov, V. (n.d.). Resource-Based View of Firms. Retrieved May 18, 2005, from
Martin, R
Meier, D. (2005, January 6). Use this to your advantage. Motley Fool. Retrieved May 21, 2005, from
Michaels, L
Richey, M. (2001, March 30). Coke vs. Pepsi. Motley Fool. Retrieved May 17, 2005, from
Schmidt, J.A
Securities and Exchange Commission. (2005, March 04). The Coca-Cola Company 2004 Annual Report on Form 10-K. Retrieved May 18, 2005, from
The Coca-Cola Company Reports First Quarter 2005 Results
The Cola Wars: Case Study. (n.d.). Retrieved May 10, 2005, from
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Coca Cola Stock Analysis Essay
  • Coca Cola Industrial Analysis Essay
  • Coca Cola Analysis Research Paper
  • Coca Cola Analysis Essay
  • Coca-Cola Analysis Essay
  • Swot Analysis of Coca Cola Essay
  • Essay about Coca Cola Marketing Analysis
  • Essay about Coca Cola External Analysis

Become a StudyMode Member

Sign Up - It's Free