Analysis of Coca Cola Co Ltd
Analysis of Coca Cola Co Ltd
ANALYSIS OF COCA COLA COMPANY Ltd.
Introduction
Coca-Cola Company Limited is the world’s largest beverage company as well as the leading producer of soft drinks. The company has spent millions of dollars in the research and development as well as marketing and production in order to create a new unique product to gain the advantages in the so-competitive market. This report is basically focused on how Coca-Cola Company Limited can analyze the market situation and use the best strategies in order to compete with other competitors in the global market. This report will also include the SWOT analysis of the company and the problems the company faced. The strategies used, recommendations and plan implementations will also be examined in this paper.
History and Background
Coca-Cola Company Ltd. starts from the discovery of Coca-Cola mixture by the Dr. John Pemberton who tried to mix the caramel mixture with carbonated water. In the first few year, he only sold one kind of products, but now is the wold largest producer of non-alcoholic beverages.
Coca Cola Company Ltd.. is listed as the most valuable firm in the world. They owned over 300 brands in over 200 countries and serving carbonated soft drink and non-carbonated beverages such as fruit juice, fruit drink, sports drinks, coffees and bottled water. Not only preserving and operating in their existing brand, Coca-Cola Co. also develops new global and local brands to reach, attract and satisfy broader range of consumers.
In 2002, the company has launched new kinds of products including Diet Lemon Coke, Vanilla Coke and large varieties of fruit taste Fanta including lime, grape, strawberry and passion fruit. The company has also acquired many new international water brands such as Danone Waters, Sparklettes, Alhambra and Evian brands in US. Coca-Cola Company Ltd has invested a huge amount in marketing campaign to advertise and market their brands publicly. The purpose
ANALYSIS OF COCA COLA COMPANY Ltd.
Introduction
Coca-Cola Company Limited is the world’s largest beverage company as well as the leading producer of soft drinks. The company has spent millions of dollars in the research and development as well as marketing and production in order to create a new unique product to gain the advantages in the so-competitive market. This report is basically focused on how Coca-Cola Company Limited can analyze the market situation and use the best strategies in order to compete with other competitors in the global market. This report will also include the SWOT analysis of the company and the problems the company faced. The strategies used, recommendations and plan implementations will also be examined in this paper.
History and Background
Coca-Cola Company Ltd. starts from the discovery of Coca-Cola mixture by the Dr. John Pemberton who tried to mix the caramel mixture with carbonated water. In the first few year, he only sold one kind of products, but now is the wold largest producer of non-alcoholic beverages.
Coca Cola Company Ltd.. is listed as the most valuable firm in the world. They owned over 300 brands in over 200 countries and serving carbonated soft drink and non-carbonated beverages such as fruit juice, fruit drink, sports drinks, coffees and bottled water. Not only preserving and operating in their existing brand, Coca-Cola Co. also develops new global and local brands to reach, attract and satisfy broader range of consumers.
In 2002, the company has launched new kinds of products including Diet Lemon Coke, Vanilla Coke and large varieties of fruit taste Fanta including lime, grape, strawberry and passion fruit. The company has also acquired many new international water brands such as Danone Waters, Sparklettes, Alhambra and Evian brands in US. Coca-Cola Company Ltd has invested a huge amount in marketing campaign to advertise and market their brands publicly. The purpose
References: http://en.wikipedia.org/wiki/The_Coca-Cola_Company http://www.thecoca-colacompany.com/ourcompany/index.html (http://au.news.yahoo.com/030817/2/lace.html) http://en.wikipedia.org/wiki/Cola_Wars http://id.scribd.com/doc/37483762/Organizational-Structure-of-The-Coca-Cola-Company http://businesscasestudies.co.uk/coca-cola-great-britain/creating-an-effective-organisational-structure/