This work is an introduction to the fashion industry of Pakistan which has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Later with the formation of fashion councils and education centers under the enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, did the very fashion industry took its concrete contour from the old tailor culture that formerly existed. Today it is one of the most progressing industries in the country.
The fashion industry too, is influenced by external forces be they social, political, economic, technological or even competitive, which serve as a main driver for this industry. Moreover, relations with stakeholders - mainly suppliers, distributors and customers, and the strength and width of its competitors also define activities in the business. However, the relative strength of impact of these external factors on the industry varies (as in every industry) and is computed with analytical tools like PEST-C analysis and Porter’s five forces model.
Nonetheless, fashion industry assures new arenas of growth and development; new opportunities for employment. This industry promises a different national projection that is serene and contemporary.
Later, an extensive internal analysis of the company of concern is carried out, which in this piece of work is Maria B.
Maria. B. is one of the most well renowned brands of Pakistan. A company formed to revolutionize the tailor-culture of apparel making in our society. Maria B. is a brand that reaches to all sectors of both the traditional and urban female fashion demand through a unique combination of pricing and the diversity in the fashion lifestyles that she offers.
She is the only designer to have all the needs of different segments of the woman’s demographic covered under one roof. (Randhawa) She has been
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