Central Transport, Inc

Topics: Supply and demand, Technology, Customer Pages: 1 (287 words) Published: June 23, 2013
Central Transport Case Study 1-1


Central Transport Case Study 1-1
Central Transport is an LTL (Less Than Truckload) company that has been growing rapidly and continues to expand over the US and into Canada. They have customer service centers in all the major cities including Chicago, LA, Dallas, Atlanta, Boston, and Cleveland. They are already in business with many large manufacturing and retail companies including SAB Distribution. SAB Distribution is a food wholesaler that has been in business since 1949. They recently expanded their product lines to include perishable and non food products in order to stay competitive. Susan Weber, the new CEO and president of SAB, is looking to expand their services again to include warehousing, transportation delivery, and inventory management. The external forces that have affected SAB in the last five to seven years are numerous and include globalization and technology. The world is speeding up and businesses have to grow and change to meet the changing needs. Supply and demand are always a factor, but supply and demand across the world is much different than just within US borders. Technology and the Internet are changing the definition of what a typical organization looks like. Companies can be comprised of people across the globe and in some cases the office exsists only in cyber space. CEO’s can have business meetings with people across the world at the click of a button. Customer expectations and awareness have gone through the roof due to the vast expanse of knowledge that can be accessed on the Internet. Businesses have to stay on top of technological advances and make sure they are offering all the services that customers want because if they don’t, someone else will.
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