Case Study: A New Journee Group Home
A’New Journee Group Home
Five Year Marketing Plan
A’New Journee Group Home, Inc
Executive Summary 1
Objectives 1
Mission 2
Keys to Success 2
Organization Summary 2
Start-up Summary 3
Legal Entity 3
Services 3
Market Analysis Summary 6
Market Segmentation 6
Target Market Segment Strategy 6
Strategy and Implementation Summary 7 Fundraising Strategy 7 Marketing Strategy 8
Financial Plan 8
Important Assumptions 9
Executive Summary
Company Description: A’ New Journee Group was founded by Teneka Autmon, owner and Patricia Frazier co-owner, a nonprofit agency providing mentoring programs and a safe, stable, secure environment for female teens whom have been sheltered from a previous caregivers. The …show more content…
To accomplish this goal, the teens must be in a caring, inclusive learning environment that promotes their best effort and reinforces personal respect.
A’New Journee is a program that is in direct response to the growing number of teen females that are falling through the cracks. The goal of the program is to identify females who are going to have a turbulent transition to adulthood and offer positive support system to avoid the pitfalls that can derail their lives. The focus is slightly different at each level but the goal remains the same; empower the young person to make positive changes in her life.
A’ New Journee target market will be teens between the ages of 13-17 whom are having difficulty in their lives with the Department of Juvenile Justice, Department of Children and Families, relative/non-relative caregivers, or biological parents. This age group is particularly problematic and a perfect time for mentoring to be …show more content…
The second is the recruiting and training of mentors.
The third is the development of fundraising strategies. Fundraising Strategy
A’New Journee's funding sources include private donations, federal and state contracts, grants from private foundations, school districts and business sponsorship. The program's fundraising Coordinator has established a number of contribution options that a supporter can select from.
Cash Donation: From $1,000 to sponsor a teen females for a year to $30 to fund the Outdoor Challenge course that all participants take part in.
Gift of Appreciated Stock: a gift of appreciated stocks, bonds, or mutual funds can both support the program and provide tax saving to the donor.
Legacy Gifts: a planned gift in a will, trust, or other estate
Five Year Marketing Plan
A’New Journee Group Home, Inc
Executive Summary 1
Objectives 1
Mission 2
Keys to Success 2
Organization Summary 2
Start-up Summary 3
Legal Entity 3
Services 3
Market Analysis Summary 6
Market Segmentation 6
Target Market Segment Strategy 6
Strategy and Implementation Summary 7 Fundraising Strategy 7 Marketing Strategy 8
Financial Plan 8
Important Assumptions 9
Executive Summary
Company Description: A’ New Journee Group was founded by Teneka Autmon, owner and Patricia Frazier co-owner, a nonprofit agency providing mentoring programs and a safe, stable, secure environment for female teens whom have been sheltered from a previous caregivers. The …show more content…
To accomplish this goal, the teens must be in a caring, inclusive learning environment that promotes their best effort and reinforces personal respect.
A’New Journee is a program that is in direct response to the growing number of teen females that are falling through the cracks. The goal of the program is to identify females who are going to have a turbulent transition to adulthood and offer positive support system to avoid the pitfalls that can derail their lives. The focus is slightly different at each level but the goal remains the same; empower the young person to make positive changes in her life.
A’ New Journee target market will be teens between the ages of 13-17 whom are having difficulty in their lives with the Department of Juvenile Justice, Department of Children and Families, relative/non-relative caregivers, or biological parents. This age group is particularly problematic and a perfect time for mentoring to be …show more content…
The second is the recruiting and training of mentors.
The third is the development of fundraising strategies. Fundraising Strategy
A’New Journee's funding sources include private donations, federal and state contracts, grants from private foundations, school districts and business sponsorship. The program's fundraising Coordinator has established a number of contribution options that a supporter can select from.
Cash Donation: From $1,000 to sponsor a teen females for a year to $30 to fund the Outdoor Challenge course that all participants take part in.
Gift of Appreciated Stock: a gift of appreciated stocks, bonds, or mutual funds can both support the program and provide tax saving to the donor.
Legacy Gifts: a planned gift in a will, trust, or other estate