case study

Topics: Marketing, Management, Marketing plan Pages: 6 (824 words) Published: September 21, 2014
Running head: Savor Case Study 1

Savor Case Study

Running head: Savor Case Study 2

Case Recap

The company has admitted that a problem is expanding without sacrificing business going

forward. What can be seen as a advantage as well as a disadvantage a relatively new staff. The

company wants to acquire more of the market share in the catering business without hurting there

restaurant business. There first option would be to move there catering business to a second location

opening up more space for the restaurant location, they currently use the catering space at busy times if

it is available. Although a successful business the restaurant needs a larger

capacity and the dinner crowd could use fifty more in it's capacity so the move seems like a logical

thing. The major problem facing them is the have to move relatively close in not only distance but

demographics as well to maintain their customer base. So the major question facing Savors is how far

will people travel and if you increase prices to make this expansion plus will your customer buy into it.

Problem Identification

The current space as it stands is not large enough to handle the current business needs so a

decision needs to made. The problem is multifaceted a business decision and a marketing plan that is

well though out so as not to cause confusion to your current customers and those you are hoping to

attract to a healthy expansion. Another major problem is that the catering business is relatively

unknown, and Anna the restaurant and catering manager points out the money derived from this venue

will be needed to fund the potential expansion. So in retrospect this part of the business can not be

considered as John the general manager likes to refer to it as. The biggest part of this problem is that

Savors has to develop a marketing strategy to increase this half of the business.

Running head: Savors case study 3

Root Cause

If we want to look to root cause it could be taken from the mouth of the general manager that

Savors would seem to be a success, this can sometimes lead to complacency. In reading the case study

it would seem to me that this action was long over do, and still a little stagnant. He also seemed to be a

little reluctant with the hiring of the new staff leaders to not discuss expansion until they settled in. The

most apparent root cause is that the catering business was relatively unknown to even the most devoted

patrons to the restaurant portion of the business, so now its like starting a new business from the ground


Running head: Savors case study 4



Restaurant business well established

Competitive pricing with businesses in their area in an upscale setting.

Motivated staff


Lack of marketing plan for the catering business

Relatively new leadership team

Inadequate setting they could use fifty additional seats in the dinner crowd and moving the

catering to a new building would accomplish this.


Expansion of the catering business

Move the catering business to a new building, between the increased revenue in the catering

and restaurant business would fund the expansion.


References: Retrieved from,
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