Case 2 Movie Industry 2008

Topics: Film, Monopoly, Perfect competition Pages: 4 (1581 words) Published: February 22, 2015
Case 2
The Movie Industry in 2008

YU-TING, TSAI

Do you like Movies? If I am the person to answer the question, I would definitely say yes. The reason why people like movies is that I can have a couple hours off without any other thoughts in mind. I really feel relax when I’m watching a movie. However, in the case it calls the movie industry was a study in contradiction. In the case it listed out few points. First, the numbers of theaters is declining, but the number of screens is at an all-time high. This shows that each theater that had remained now is getting bigger and bigger, so that they are able to show different kinds of movies. Second, revenues are up, but attendance is largely flat. In the late 1940s, the average of a person attends to the film for a year is 28; today it is 6. This numbers shows that in nowadays, it’s really easy for people to get a movie without entering the theaters. Last but not the least, though the U.S. population is increasing, however, the size of the market isn’t growing as fast as it is. The followings are the analysis and opinions. SWOT ANALYSIS

Strength
Control of the tickets price
Provides a entertainments for people to relax(theater experience) Novels into movies
Weakness
The declined of the ticket sales
Price of the tickets became a luxury for people after economic crisis Opportunities
New tech (digital screening)
Target audience (12~24 a little growth on it)
Threats
Internet (Online streaming, Online platform and DVD’s)
Controlled by few exhibitions
The chart above is my opinion about the SWOT for the industry. In Strength, theater experience is the one I think the most important for the industry now. Though people are getting bigger and bigger LED TV’s, but I believed there are still customers preferred to go into theater to experience the huge screen and the voices in relaxing mode. I am a person who likes to go into the theater; the reason is that I get to have a couple hours without...
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