Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal, Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the last fifty years. Several global forces have contributed to this growth. There are two types of global forces: controllable and uncontrollable (Ball, Geringer, Minor, & McNett, 2010). Uncontrollable forces, also known as external forces, are forces over which an organizations management has no direct control, but it can exert an influence. There are approximately eleven uncontrollable forces: competitive, distributive, economic, socioeconomic, financial, legal, physical, political, socio-cultural, labor, and technological (Ball, Geringer, Minor, & McNett, 2010). Contrastingly, controllable forces are those internal forces that management administers to adapt to changes in the uncontrollable forces (Ball, Geringer, Minor, & McNett, 2010). Nearly all of the uncontrollable forces listed have contributed to the growth of the cruise line industry.
Political forces intertwined with socio-cultural forces have been vital to the growth of the cruise line industry (Montalvo, 2007). Due to pre-9/11 terrorist activities, cruise ships have become one of the safest ways to travel abroad. This enhanced security has eased the fears of passengers regarding foreign travel. Additionally to allay fears, the cruise industry has established themselves in more and more ports which diminish the amount of travel a passenger must undergo in order to board a cruise liner. The cruise industry has also researched previous popular destination spots and deleted some from their ports of calls
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