Cadbury

THE BEHAVIOURS, ACTIONS AND COMMUNICATIONS OF CADBURY. Cadbury World Cadbury the confectionery company has a captivating history since 1824, especially how it behave, act and communicate within the society .This essay will also portrait health as one aspect of Cadbury`s social performance with regards to the society`s needs and also the impact upon two stakeholders, managers and consumers .Cadbury started business with a young Quaker, John Cadbury as a tea shop. John expanded the production line and cocoa essence was produced .Cadbury made huge success and stop selling tea and optimizing on chocolate production, and appointed a master confectioner and started producing their first milk chocolate. This paragraph will mainly examine and critique a social company performance; health more precisely. Health is very important, even more in an organization as a healthy worker is said to be more effective and productive than an unhealthy one .Bean (2006) establishes a link between healthy employees in the workplace and employee performance. According to her , the results show an overall health improvement ,as well as morale , and productivity of the Cadbury staff after namely the Cadbury wellbeing program which seem to be a good incentive of the Cadbury management. This decent incentive tend to foster the workforce instead of looking in only one direction, that is profit making. And this has proven that the Cadbury management made a good management decision as the well-being program has contributed in the motivation of the staff who feel more involve and get necessary support and are now more fit and will even seek for additional responsibility in certain cases. Though at the end of the program 58% of the employees reduced or stop working and this will only be good for Cadbury as there will be less smoking break which therefore will increase productivity and also cause less health problems related to cigarette smoking, this also mean less sick leave due to health

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