Business Research Methods

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ATTRITION IN BPO INDUSTRY: A SURVEY REPORT
Abstract
The BPO industry is undoubtedly considered as one of the biggest fields of employment in India and stands number two worldwide after Philippines. However, it is facing a phenomenal increase in attrition rate which is the biggest challenge. The current attrition rate is 55 %. (Source: 13 Oct, 2011, The Financial Express) as compared to the last year of 51%. Nasscom, in a report said that that the outsourcing industry is expected to face a shortage of 2, 62,000 professionals by 2012. This is owing to the fact that retaining manpower at mid and senior management levels, where there is a visible significant movement has become quiet challenging. The another interesting feature of this industry in that as the industry moves up and become a full scale BPO player, attrition rate will further decreases. In the study released by Associated Chambers of Commerce and Industry of India claimed that the high attrition is due to bad working hours and a perceived lack of long term growth. In this paper an attempt is being made to build a model which contributes to high attrition rate.

1. Introduction

* C – segment market sales have shown growth from 30944 units in July 2011 to 37816 units in September 2011. Ford sold 2300 units in September, 1653 units of Fiesta Classic as compared to 647 units of new Ford Fiesta. * The new Ford Fiesta sales declined by 130+ units (Source: Team BHP) * Ford, still perceived as the American car manufacturer, shows low sales for the new Ford Fiesta lesser than even the new entrant Sunny by Nissan. * However, when it comes to performance, Ford remains high on value which can be seen by Figo being ranked consistent in performance for the third month in a row.
2. Research Objectives

* Identify the total cost of ownership factors which influence car-buyers

3. Theoretical Framework.

The proposed theoretical framework is as under

4. Research Hypotheses

* H1:

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