Seven Cs of Effective Business Communication
Business Communication Assignment
Submitted By:
Ajit Kumar K (F-214)
Amit Gupta (Ph.D 10/03)
Manoranjan Kumar (F-179)
Indushree Gokak (F-106)
Sumedha Agarwal (Ph.D 10/01)
Nishant Verma (F-182)
Ajit Kumar K (F-214)
Amit Gupta (Ph.D 10/03)
Manoranjan Kumar (F-179)
Indushree Gokak (F-106)
Sumedha Agarwal (Ph.D 10/01)
Nishant Verma (F-182)
Table of Contents
7 C’s of effective business communication 2 Report 9 Negotiations 10 Barriers to Communication 15 Persuasive letters 20 Compare and contrast the eastern and western communication styles 26 Corporate Communication 31
7 C’s of effective business communication
1. Completeness - The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. The sender should answer all the questions and with facts and figures and when desirable, go for extra details. Complete communication not only develops but also enhances and enhances the reputation of an organization. Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete. A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver. Complete communication helps in better decision-making by the audience/ readers/ receivers of message as they get all desired and crucial information. It is a very effective tool to persuade the audience.
For Example- Due to lack of completeness a distributor, when replying to a dealers letter, answered only four of seven questions because the original questions were unnumbered and somewhat buried in five long paragraphs, the respondent apparently overlooked or disregarded three of them. The reply, incomplete and unfriendly, caused the distributer to lose the business and goodwill
Submitted By:
Ajit Kumar K (F-214)
Amit Gupta (Ph.D 10/03)
Manoranjan Kumar (F-179)
Indushree Gokak (F-106)
Sumedha Agarwal (Ph.D 10/01)
Nishant Verma (F-182)
Ajit Kumar K (F-214)
Amit Gupta (Ph.D 10/03)
Manoranjan Kumar (F-179)
Indushree Gokak (F-106)
Sumedha Agarwal (Ph.D 10/01)
Nishant Verma (F-182)
Table of Contents
7 C’s of effective business communication 2 Report 9 Negotiations 10 Barriers to Communication 15 Persuasive letters 20 Compare and contrast the eastern and western communication styles 26 Corporate Communication 31
7 C’s of effective business communication
1. Completeness - The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. The sender should answer all the questions and with facts and figures and when desirable, go for extra details. Complete communication not only develops but also enhances and enhances the reputation of an organization. Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete. A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver. Complete communication helps in better decision-making by the audience/ readers/ receivers of message as they get all desired and crucial information. It is a very effective tool to persuade the audience.
For Example- Due to lack of completeness a distributor, when replying to a dealers letter, answered only four of seven questions because the original questions were unnumbered and somewhat buried in five long paragraphs, the respondent apparently overlooked or disregarded three of them. The reply, incomplete and unfriendly, caused the distributer to lose the business and goodwill