Business Analysis of Apple Company
Introductions
Apple Inc is an American system company which combined with design and innovative technology, selling consumers electronic, computer software and personal computer. The Macintosh line of computer, ipod, iphone, and ipad are most well-known hardware products of this company. Software in this company is including Mac OS, itune, ilife, iwork, aperture, ios, final art studio, logical studio and safari. Apple as an admirable company with high revenue and high profit has been evaluated as a valuable company in the United State in 2008 by Fortune Magazine. The net profit and revenue in this company in 2011 was 25,922 million dollar and 108,249 million dollar respectively. The profit has increased by 85% compared with overall profits in 2010 (market line, 2011). Apple Inc has expanded its market to a large extent, although it experienced fail during its development. The success of Apple Inc in nowadays was a legend, which related to its brilliant strategies. I choose Apple Inc as my topic, because Apple Inc strategies’ shifting saved the company from failure to success could be a good lesson for business students.
Mission statement
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings."
The PC Industry
In 1983, the market share of the Apple II drop to 8% while the PC had 26%. Market share of Macintosh reach at a peak which was more than 10% in the early 1990s and has since tapered to between 2-3%. The IBM PC and its clones became popular with huge market shares due to the success of the open nature of the PC. This allows product developers invent more new product to extent markets
The Smartphone Industry
[pic]According to the figure from…….. (2010), iphone occupied 24% market shares of overall smart phone which was 14% less than RIM (Blackberry), and Google (Android) occupied 20%
Apple Inc is an American system company which combined with design and innovative technology, selling consumers electronic, computer software and personal computer. The Macintosh line of computer, ipod, iphone, and ipad are most well-known hardware products of this company. Software in this company is including Mac OS, itune, ilife, iwork, aperture, ios, final art studio, logical studio and safari. Apple as an admirable company with high revenue and high profit has been evaluated as a valuable company in the United State in 2008 by Fortune Magazine. The net profit and revenue in this company in 2011 was 25,922 million dollar and 108,249 million dollar respectively. The profit has increased by 85% compared with overall profits in 2010 (market line, 2011). Apple Inc has expanded its market to a large extent, although it experienced fail during its development. The success of Apple Inc in nowadays was a legend, which related to its brilliant strategies. I choose Apple Inc as my topic, because Apple Inc strategies’ shifting saved the company from failure to success could be a good lesson for business students.
Mission statement
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings."
The PC Industry
In 1983, the market share of the Apple II drop to 8% while the PC had 26%. Market share of Macintosh reach at a peak which was more than 10% in the early 1990s and has since tapered to between 2-3%. The IBM PC and its clones became popular with huge market shares due to the success of the open nature of the PC. This allows product developers invent more new product to extent markets
The Smartphone Industry
[pic]According to the figure from…….. (2010), iphone occupied 24% market shares of overall smart phone which was 14% less than RIM (Blackberry), and Google (Android) occupied 20%