FOUNDATION OF MARKETING
ORGANISATIONAL STRUCTURE AND DESIGN
CULTURE AND LEADERSHIP
An Organisation does not have to be big to be called an organisation .
An organisation is a social arrangement for achieving a controlled performance in pursuit of collective goals. (Bucharian and Huczynski 2010)
“Controlled performance” means setting performance standards, measuring actual performance, comparing it with the previous performance and taking corrective action where necessary.
An organisation is a social arrangement – there are individual people in it, group and teams in it as well as managers.
- achieving “controlled performance” by managers, hierarchy/authority, control and motivation and theories.
- In pursuit of “collective goals” decide Goals.
The “organisation dilemma” is how to reconcile the potential inconsistency between individual or groups needs and the collective purpose of the organisation. (Affected by managers and their system of leading)
BEHAVIOUR- is the term given to the things people do- that can be directly observed (we should know why do people behave)
“BEHAVIORISM” is the study of behaviour
THE SPYCHOLOGICAL CONTRACT IS A BIG FACTOR
ALSO POST-MODERN WORLD HAVE CHANGED EVERYTHING.
It is a series of mutual expectations and satisfaction of needs arsing from the people organisational relationship (what do you expect from doing something)
Example: a boss of a company expect from an employee is to be on time and do things well.
Marketing is about how to sell you good , how to make people buy your goods.- adding values
Individuals expectation such as providing safe and hygienic working security, make evry reasonable effort to provide job security
THE ORGANISATIONA EXPECTATIONS (what the organisation expect from you).
Organisation is all about the employer-employee relationship- what is perceived to be fair by