PROFESSOR: SANDRA PICCOLLO
BUS330: PRINCIPALS OF MARKETING
DECEMBER 17, 2012
What products and services will interest these new youths markets?
Youth Marketing is a term used in the marketing and advertising industry to describe
activities to communicate with young people, typically in the age range of 12 to 34. The
youth market is viewed as a difficult group to connect with and sell to, based on the
fragmented media landscape and young people's keen ability to identify and reject
marketing messages that lack creditability . Nonetheless, many brands market to youth by offering relevant products and services while communicating a brand message in an
appropriate voice and tone. Successful brands marketing to youth have a foundation in or
association with key interests and drivers among youth: music, sports, fashion, video
gaming and technology, among others. I believe that the products that will interest our
your will be electronics and the newest fashion trends.
Compare and contrast the micro and macro environmental forces that can influence the
marketing strategies for these new products and services. A macro environment
comprises the external factors that can influence a business. These factors are often out of
the control or management ability of a company. Factors typically include economic,
demographics, political, and technological forces in business. The micro environment
comprises the company’s supplier, customers, marketing intermediaries and competitors.
The microenvironment consists of five major factors: the marketer’s internal
environment, the marketing channel used by firms, and the markets in which the firm
may be selling. In these markets for electronics and fashion for the new youth to 3
purchase they are going to heavily relay on