Botox: Marketing Mix
SWOT Analysis of Botox
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SWOT Analysis of Botox
SWOT analysis
Strengths:
• Allergan has the possibility for dominance on several niche markets because of the uniqueness and appeal of their product. • The main consumers of the product Botox are celebrities from many fields, which include actors and television artists. Thus, the element of celebrity endorsement is a great advantage. • Facial beauty is a major concern in the modern world and the ability of a product to remove wrinkles and black marks on the skin will likely work as an element of strong attraction for customers. • Botox also cures migraine, constant neck and back pain, extreme sweating, and possible convulsive disorders. These are major attraction for enticing customers to the product. The appeal becomes all the more significant because the consumers will think of it as a panacea for countering various ailments. Thus the product can command major share in all the market where it is introduced or available. • Fashion industry has a commandeering position in the modern world and people’s affinity towards cosmetic products offers immense opportunities for products like Botox. People are prepared to invest hefty sum on body and skin care products and this trend opens for Allergen a floodgate of avenues to maximize its sales and to generate huge volumes of profit. • Botox’s product caters to high end clients for whom the cost factor may not be a major element. Thus, they can remain in a position to provide high quality, variety and other attractions for promoting the product.
Weaknesses
• Allergan depends too much on Botox sales. The other products of the company do not have any significant prospects for sales like Botox. • Though lasting for only a short time, Botox
Name of Author
Author’s Affiliation
Author Note
Author note with more information about affiliation, research grants, conflict of interest and how to contact
SWOT Analysis of Botox
SWOT analysis
Strengths:
• Allergan has the possibility for dominance on several niche markets because of the uniqueness and appeal of their product. • The main consumers of the product Botox are celebrities from many fields, which include actors and television artists. Thus, the element of celebrity endorsement is a great advantage. • Facial beauty is a major concern in the modern world and the ability of a product to remove wrinkles and black marks on the skin will likely work as an element of strong attraction for customers. • Botox also cures migraine, constant neck and back pain, extreme sweating, and possible convulsive disorders. These are major attraction for enticing customers to the product. The appeal becomes all the more significant because the consumers will think of it as a panacea for countering various ailments. Thus the product can command major share in all the market where it is introduced or available. • Fashion industry has a commandeering position in the modern world and people’s affinity towards cosmetic products offers immense opportunities for products like Botox. People are prepared to invest hefty sum on body and skin care products and this trend opens for Allergen a floodgate of avenues to maximize its sales and to generate huge volumes of profit. • Botox’s product caters to high end clients for whom the cost factor may not be a major element. Thus, they can remain in a position to provide high quality, variety and other attractions for promoting the product.
Weaknesses
• Allergan depends too much on Botox sales. The other products of the company do not have any significant prospects for sales like Botox. • Though lasting for only a short time, Botox