Overview of Boeing
The Boeing Company is the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. A top U.S. exporter, the company supports airlines and U.S. and allied government customers in 150 countries. Boeing products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training (Boing.com, 2013). According to Stephanie Chatman, who is a Procurement agent of The Boeing Company, Boeing has a 51% market share, which is a very close percentage to their rival Airbus 49% market share. Drew explains that Boeing now expects revenue for 2012 of $79.5 billion to $81.5 billion, where their earlier projection was $78 billion to $80 billion. (Drew, 2012). Strengths
The Boeing Company has multiple strengths to deliver to this SWOT analysis. They display diversity. Boeing produces commercial airplanes, integrated defense systems, military and missile systems, as well as space and communications. This broad range of products and services allows them to have more stability. They also have good customer relations and Boeing continues to work to make their planes more comfortable for passengers and its crew. In addition, it has an easy to navigate and informative website. Boeing also has great air traffic systems improvements and also helps airports use planes more effectively by assisting with communications because Boeing constantly research and provide the most updated and safe communication systems. Boeing has companies in many countries and provides its products and services all over the world. The final strength that Boeing possesses is its historical prestige and significance. Boeing has been a trusted company since the early 20th century and it is the number one commercial airline provider and the number three-defense...
References: Public Relations (2013). Boeing in Brief. [ONLINE] Available at: http://www.boeing.com/companyoffices/aboutus/brief.html. [Last Accessed 22 February 2013
S. Chatman (personal communication, February 22, 2013)
Christopher Drew (2012). Deliveries Up, Boeing Beats Forecasts of Analysts. [ONLINE] Available at: http://www.nytimes.com/2012/07/26/business/boeing-income-beats-forecasts.html?_r=0. [Last Accessed February 22, 2013 ].
Denning, S. (2013). What Went Wrong At Boeing?. Forbes. Retrieved from http://www.forbes.com/sites/stevedenning/2013/01/21/what-went-wrong-at-boeing/
Horsager, D. (2013). How Did Carnival, Boeing, Barclays, and Tesco Squander Our Trust? How Do They Win It Back. Forbes. Retrieved from http://www.forbes.com/sites/forbesleadershipforum/2013/02/15/how-did-carnival-boeing-barclays-and-tesco-squander-our-trust-how-do-they-win-it-back/
Please join StudyMode to read the full document