Bba Semister 4
BACHLOR OF BUSINESS ADMINISTRATION
BB0024 Introduction to money marketing
1) Name and explain with suitable examples, three reasons why international marketing is more challenging then domestic marketing?
Domestic marketing involves one set of uncontrollable derived from the domestic market. International market is much more complex because a marketer faces two or more sets of uncontrollable variables originating from various countries. The marketer mustcope with different cultural,legal,political and monetary systems.
Most of the contries lack market size resources and opportunities and hence they must trade with others to survive, In order to remain financially healthy,most companies must grow however many product markets in the industrialised nations are saturated, for may small to medium sized forms growth through additions to the existing product line is difficult,diversion into new areas of business as growth alternative is always risky, the most viable way to grow may be to enter less saturated foreign markets,Important drivers for international business are technology improvement and also in change of the areas in regards to the transport and communication the number of airline connections inside Europe to asia and from may different points in the USA to overseas destinations has dramatically increased. In more advanced way computers are increasingly hooked to each other online,around the worldan internal memo with attachment can be shared with all mangers at the same time, for eg such connections have improved in international logistics and shipment of goods,
For many firms the primary driving force to start the international business is competition.both local and national firms are confronted with foreign competitors in their home marketsFor eg : more then 70 percent of the goods produced in USAbhave faced direct competition from non – domestic sources, Companies that operate internationally treat the world as the source of supply and also the
BB0024 Introduction to money marketing
1) Name and explain with suitable examples, three reasons why international marketing is more challenging then domestic marketing?
Domestic marketing involves one set of uncontrollable derived from the domestic market. International market is much more complex because a marketer faces two or more sets of uncontrollable variables originating from various countries. The marketer mustcope with different cultural,legal,political and monetary systems.
Most of the contries lack market size resources and opportunities and hence they must trade with others to survive, In order to remain financially healthy,most companies must grow however many product markets in the industrialised nations are saturated, for may small to medium sized forms growth through additions to the existing product line is difficult,diversion into new areas of business as growth alternative is always risky, the most viable way to grow may be to enter less saturated foreign markets,Important drivers for international business are technology improvement and also in change of the areas in regards to the transport and communication the number of airline connections inside Europe to asia and from may different points in the USA to overseas destinations has dramatically increased. In more advanced way computers are increasingly hooked to each other online,around the worldan internal memo with attachment can be shared with all mangers at the same time, for eg such connections have improved in international logistics and shipment of goods,
For many firms the primary driving force to start the international business is competition.both local and national firms are confronted with foreign competitors in their home marketsFor eg : more then 70 percent of the goods produced in USAbhave faced direct competition from non – domestic sources, Companies that operate internationally treat the world as the source of supply and also the