Global Marketing
Chapter 1—The Global Marketing Imperative
TRUE/FALSE
1. International marketing is much more than the science and art of business; it includes economics, anthropology, cultural studies, geography, history, languages, jurisprudence, statistics, demographics, and many other fields.
ANS: T PTS: 1 DIF: Moderate REF: p. 4
NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions
2. The major foundation of the international marketing process is the planning and conducting of transactions across national borders to create exchanges that satisfy the objectives of stakeholders and society.
ANS: T PTS: 1 DIF: Easy REF: p. 4
NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions
3. International marketing is a tool used to focus on improvement of one's present position and retain the basic marketing tenets of "value" and "exchange".
ANS: T PTS: 1 DIF: Easy REF: p. 5
NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions
4. To achieve success in the art of international marketing, it is necessary to be firmly grounded in its technological aspects.
ANS: F PTS: 1 DIF: Moderate REF: p. 6
NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions
5. World trade has assumed an importance heretofore unknown to the global community, and, as a result, many countries and firms have found it highly desirable to become major participants in international marketing.
ANS: T PTS: 1 DIF: Moderate REF: p. 7
NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions
6. World trade has forged a network of global linkages that bind countries together and were first recognized during the rebuilding of Europe after WWII.
ANS: F PTS: 1 DIF: Moderate REF: p. 8
NAT: AACSB Analytic | CB&E Model Strategy | R&D
TRUE/FALSE
1. International marketing is much more than the science and art of business; it includes economics, anthropology, cultural studies, geography, history, languages, jurisprudence, statistics, demographics, and many other fields.
ANS: T PTS: 1 DIF: Moderate REF: p. 4
NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions
2. The major foundation of the international marketing process is the planning and conducting of transactions across national borders to create exchanges that satisfy the objectives of stakeholders and society.
ANS: T PTS: 1 DIF: Easy REF: p. 4
NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions
3. International marketing is a tool used to focus on improvement of one's present position and retain the basic marketing tenets of "value" and "exchange".
ANS: T PTS: 1 DIF: Easy REF: p. 5
NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions
4. To achieve success in the art of international marketing, it is necessary to be firmly grounded in its technological aspects.
ANS: F PTS: 1 DIF: Moderate REF: p. 6
NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions
5. World trade has assumed an importance heretofore unknown to the global community, and, as a result, many countries and firms have found it highly desirable to become major participants in international marketing.
ANS: T PTS: 1 DIF: Moderate REF: p. 7
NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions
6. World trade has forged a network of global linkages that bind countries together and were first recognized during the rebuilding of Europe after WWII.
ANS: F PTS: 1 DIF: Moderate REF: p. 8
NAT: AACSB Analytic | CB&E Model Strategy | R&D