Bausch & Lomb
Bausch & Lomb’s Hazardous Contact Lens Cleaner
1. First, for the sake of customer and also the safety of using, B & L should have given an introduction and explanation to the buyer and also brochure about the correct of using it. If the users are using in a correct way, incidences could be avoided. Always provide the correct way to protect the public is necessary and important. Second, B & L should have established a better system on supervising their products. Supervising their company in Greenville and requiring a higher standard of manufacturing practices is needed. B & L failed to supervise the procedure until the Renu’s problem has been reported. They could have a frequent and regular checking on every stage to confirm whether everything meets the standards. Third, they should have taking immediate reaction to those incidents that had happened in Hong Kong in December 2005. However, B & L waited until April 13, 2006, and only removed all those problem products from their shelves. They should have removed it once the incident occur and find out what is the problem of causing these. If they do so, their sales and other product might not be affected.
2. As the CEO of B & L, Zarrella should withdraw all the products from every store. They should have been taking so much to make the decision of removing. Besides, he took a long time to tackle the issue. Instead of giving an announcement to the public or taking an action, they kept it “silent” to the public. Zarrella should quickly form a crisis committee to take Renu off shelves. He has to make the decision in a heartbeat. Otherwise, the negativity would migrate to other products. He also have to clarify the issue is just about MoistureLoc through any informative platform so that the problem would not travel upstream and contaminate the entire brand.
1. First, for the sake of customer and also the safety of using, B & L should have given an introduction and explanation to the buyer and also brochure about the correct of using it. If the users are using in a correct way, incidences could be avoided. Always provide the correct way to protect the public is necessary and important. Second, B & L should have established a better system on supervising their products. Supervising their company in Greenville and requiring a higher standard of manufacturing practices is needed. B & L failed to supervise the procedure until the Renu’s problem has been reported. They could have a frequent and regular checking on every stage to confirm whether everything meets the standards. Third, they should have taking immediate reaction to those incidents that had happened in Hong Kong in December 2005. However, B & L waited until April 13, 2006, and only removed all those problem products from their shelves. They should have removed it once the incident occur and find out what is the problem of causing these. If they do so, their sales and other product might not be affected.
2. As the CEO of B & L, Zarrella should withdraw all the products from every store. They should have been taking so much to make the decision of removing. Besides, he took a long time to tackle the issue. Instead of giving an announcement to the public or taking an action, they kept it “silent” to the public. Zarrella should quickly form a crisis committee to take Renu off shelves. He has to make the decision in a heartbeat. Otherwise, the negativity would migrate to other products. He also have to clarify the issue is just about MoistureLoc through any informative platform so that the problem would not travel upstream and contaminate the entire brand.