Auto Show Immersion Report

In the article “Auto Shows influence on sale” by Kathleen Burke is a great article to refer to when proving the point of relevance of auto shows to a car aficionado. These benefits range from influence on the buyer, to Marketing the overall company’s product, and keeping the customer coming back for more. Through these vivid examples, “Auto Shows influence on sale” by Kathleen Burke is successful in proving it’s claim because of the factual evidence it provides.
The author, Kathleen Burke, does an outstanding job of explaining why auto shows provide an advantage to the automotive consumers and car companies alike. Auto shows allow consumers to shop and look at many different vehicles without having to worry about pesky salesmen. Auto shows also allow different companies to display their best vehicles with proper representation from sales representatives. For example, if a person was to visit a specific dealership they would only see vehicles from that specific brand. However, if a person was to visit an auto show, they could view as many brands and models they wished in the same place.
She provides insight from the Auto Show Immersion Report “that 84 percent of 1,185 auto show attendees in 2013 and 2014 intended to shop for a new light vehicle.” (qtd. Foresight Research). “Out of the all the attendees surveyed more than fifty percent of them stated that their decision was highly influenced by an auto show” (Burke). In any sale, engagement is a key motivator. Burke points out that purchasers influence increased from visitors who participated in ride or drive at the show. The influence further more increased when the consumer spoke to specialists at brand displays they were considering. The impact a car show has on people is not only limited to a bump in dealership sales, but also influences the customer on how they order the