Attract Customers

Topics: Sales, Retailing, Want Pages: 38 (7687 words) Published: September 30, 2010
Steps to getting more shoppers in the door


a special advance copy report from Inspire Retail Solutions

Attracting Customers

Inspire Retail Solutions

Attracting Customers
Copyright © 2006 Melanie McIntosh, Inspire Retail Solutions. All rights reserved. Published by Inspire Retail Solutions Inspire Retail Solutions 2092 East 13th Avenue Vancouver, BC V5N 2C4 604.376.1581 phone

You have permission to post this, email this, print this and pass it along for free to anyone you like, as long as you make no changes or edits to its contents or digital format. In fact, I’d love it if you’d make lots and lots of copies. The right to bind this and sell it as a book, however, is strictly reserved.

The information contained in this report is provided as is. While every attempt has been made to verify the information provided in this report, neither the author nor the publisher assumes any responsibility for any errors, omissions or contrary interpretation of the subject matter herein. Inspire Retail Solutions does not provide any guarantee or warranty in relation to this report. The reader of this report assumes all responsibility for the use of this information and neither Melanie McIntosh nor Inspire Retail Solutions will be held liable for the actions of those who read this report. Any perceived slights of specific organizations or people are unintentional. Adherence to any federal, provincial and local laws and regulations, governing ethics, business practices, advertising, marketing and all other aspects of doing business in Canada or any other jurisdiction is the sole responsibility of the reader. Melanie McIntosh and Inspire Retail Solutions assume no responsibility or liability whatsoever on behalf of the reader.


page 2

Attracting Customers

Inspire Retail Solutions

Here’s what you can do to spread the word about Attracting Customers:

1. Send this file to a friend (it’s a little big, so ask first). 2. Send them a link to so they can download it themselves. 3. Print out as many copies as you like.


page 3

Attracting Customers

Inspire Retail Solutions

Attracting Custome r s
Every retailer needs to attract customers. When trying to attract more customers, most small retailers usually fall into one of two categories.

1. You don’t have as many customers as you would like and need to know how to attract more. 2. You have developed a strong customer base and want to take your business to the next level.

This report will tell you about some of the secrets to creating a store atmosphere that attracts customers. You’ll learn how to:

1. 2. 3.

Understand Your Customers and What They Want Lead Your Customers to Take Action Create a Memorable Shopping Experience

My goal for you is to come away with one or two solid ideas that you can implement in your stores to engage your customers. Hopefully you will also start to think about your stores’ display and merchandising differently than you do now.


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Attracting Customers

Inspire Retail Solutions

The Shopping Experience

“The amount of time a shopper spends in a store is perhaps the single most important factor when determining how much she or he will buy.”

This is a quote from Paco Underhill, retail anthropologist and author of the books, Call of the Mall and Why We Buy: The Science of Shopping.

Underhill’s studies have shown without a doubt what many of us already know, that the length of “time a shopper spends in a store depends on how comfortable and enjoyable the experience is.” Although we may already know this, as retailers, we often find it difficult to see our stores as our customers perceive them.

Customer Perception

Recently, I listened to an audio CD of Malcolm Gladwell...
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