Zara is considered as one of the greatest global fashion companies. This belongs to the Inditex as one of the greatest groups of distribution in world. Its specific model of thebusiness is consumer –based and comprises the distribution, manufacture and selling of the products with the help of extensive system of group owned retailers. It has been examined that designers of Zara are continuously tracking the preferences of customer and placing the orders with the external and internal suppliers. The 3 product lines of Zara for men, women and children had the creative team comprising of sourcing specialists, designers and personnel for product development. It is viewed that in year 2001, Zara operated approximately 507 stores in different countries throughout the world, comprising Spain with around 488, 400 square meter of the selling region and using 1050 million capital of the Company out of which the network of the store is responsible for around 80%(Dessain, Mcafee & Sjoman, 2004).The culture of Zara believes in fast fashion. The devise team of the Zara has skills to produce the clothes according to the needs of the consumer at the current moment (Peter, Heywood & Kliger, 2002). They search current famous trends and ask from consumers what they actually want as compared to predicting future trends. Moreover, Zara launches and produces approximately 10, 000 new designs yearly. On the other side, the Company maintains the innovative, updated and corporate website where basic information is given about the Company in regards to store outlets, collection and product catalogue (www.zara.com.).
The Company offers strategy of cost leadership with the aim to maintain the efficiency and reduction of the cost on the products.
Quick delivery of new design, products and trends
The Company utilizes centralized system of the distribution
The Company is required to enhance on its development and research process.
Zara must launch online market for