Assignment Questions and Answers

Topics: Strategic planning, Strategic management, Mission statement Pages: 2 (677 words) Published: February 28, 2013
b) Explain the importance of the mission statement, the vision and the goal of an organization A mission statement defines what an organization is, why it exists, its reason for being. It helps guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. A vision statement is a description of a company's values and its long-term goals. It helps an organization prepare for the future. A goal is an observable and measurable end result having one or more objectives to be achieved within a more or less fixed timeframe. It helps motivate members by clarifying and communicating what the organization is striving to achieve. Both the mission and vision statement help the organization focus on what is really important. Although the organization knows what it is trying to do to improve your community, it's easy to lose sight of this when dealing with the day-to-day hassles that plague all organizations. The mission and vision statements help members remember what is important as they go about doing your daily work. The mission and vision statements also let other individuals and organizations have a snapshot view of whom the organization is and what it wants to do. When the vision and mission statements are easily visible (for example, if they are on the letterhead of your stationary), people can learn about your organization without having to work hard for the information.

c) Discuss why an organization would carry out an environmental analysis, GAP analysis and SWOT analysis An Environmental Analysis evaluates internal and external factors affecting an organization's performance, especially its marketing effort. Internal factors are referred to as the strengths and weaknesses of the organization. External factors are opportunities and threats presented by forces outside of the company. In general, this information is used by strategic planners in forecasting trends a year or more in advance. This method is...
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