ASDA communication methods
ASDA – STRATEGIC DECISIONS
ASDA is a large organisation that operates internationally; therefore they have branches in different areas. Their main targets are families, and they do everything towards making good customer satisfaction. In order to make this possible they communicate with their customers and employees through different methods. ASDA has their strategic decisions to operate and keep the customers informed.
First method used in ASDA is dropping leaflets/catalogues. This is a written method of communication, which displays all the goods that the store provides. The leaflets are usually sent through post to the customers houses, where from they can analyse the items specifications, prices and promotions available. The strategy is to promote ASDA`s products and services hence aimed at targeting the right age of group to buy their goods.
To be a well-known business and to meet the high standards on marketing, the employees from the Market Department have to promote the products. Within the brochures the Customer Service department has to make sure they deal with any enquiry or concern the client may have. The Customer Service has to provide specialist information and advice to meet customer needs. Therefore in order to make sure the clients receive their catalogues, the Human Resources department has to employ a person who delivers all the leaflets and make sure they get customer`s feedback on how to improve the organisation`s services.
Certainly this strategy benefits to the company, by being much cheaper than other methods of advertising their business. Instead of advertising their goods on the newspaper, which is more expensive, ASDA has their own brochures with all the details the customer would be interested in which helps to enhance the company. Also the business attracts more customers this way because they will always have a list with the products shown in the stores. By having their own copy at home, ASDA`s customers will easily
ASDA is a large organisation that operates internationally; therefore they have branches in different areas. Their main targets are families, and they do everything towards making good customer satisfaction. In order to make this possible they communicate with their customers and employees through different methods. ASDA has their strategic decisions to operate and keep the customers informed.
First method used in ASDA is dropping leaflets/catalogues. This is a written method of communication, which displays all the goods that the store provides. The leaflets are usually sent through post to the customers houses, where from they can analyse the items specifications, prices and promotions available. The strategy is to promote ASDA`s products and services hence aimed at targeting the right age of group to buy their goods.
To be a well-known business and to meet the high standards on marketing, the employees from the Market Department have to promote the products. Within the brochures the Customer Service department has to make sure they deal with any enquiry or concern the client may have. The Customer Service has to provide specialist information and advice to meet customer needs. Therefore in order to make sure the clients receive their catalogues, the Human Resources department has to employ a person who delivers all the leaflets and make sure they get customer`s feedback on how to improve the organisation`s services.
Certainly this strategy benefits to the company, by being much cheaper than other methods of advertising their business. Instead of advertising their goods on the newspaper, which is more expensive, ASDA has their own brochures with all the details the customer would be interested in which helps to enhance the company. Also the business attracts more customers this way because they will always have a list with the products shown in the stores. By having their own copy at home, ASDA`s customers will easily
References: http://your.asda.com/about-asda/shop-online-and-by-mobile