Apple Internal and External Factors

Topics: Management, Innovation, Corporation Pages: 6 (1695 words) Published: June 9, 2012
External and Internal Factors of Apple, Inc.

External and Internal Factors of Apple, Inc.

A successful company requires a firm foundation. Businesses or corporations need to have a strategy in place to help management in the event there is a problem; they have a solution already planned out. They know how to handle any issues that may arise within the company. Apple Corporation, Inc. is a wonderful example of a company that is built on a firm foundation. When a company is up-to-date on their policies, plans, and procedures; that company is one step ahead of their competitors. In business, companies have to be a step ahead of the competition. Four management functions used to handle any situation: planning, organizing, leading, and controlling. Many factors impact these four functions of management and require careful consideration when planning committees are working out the details of their plans for the company. Apple has an extraordinary excellence as the only computer business company to exist from the early days in the industry and is still challenging the competition in today's economy. In this paper, the Apple Corporation, Inc. will be discussed and how external and internal factors affect the four functions of management. Globalization, technology, innovation, diversity, and ethics within the Apple, Corporation, Inc. will be discussed in the following paragraphs.


Planning is such an important aspect of management. Planning is the base upon which areas of management should be built. Many issues come up within a company and a good plan must be in place to deal with arising issues. One internal factor that can affect the plan of a company is conflict between employees. External factors that can change the plans are consumers. When thinking about external factors such as the consumer, Apple Corporation, Inc. needs to ask, "What do our customers want?" Conscientiously figuring out what the customers want will help the management within the company to make a decision on how to market their products and which products the customer will in fact want to buy.

Organization is necessary for a company to develop a sequence of actions determined during planning. It is very important for any company to delegate responsibilities. Apple Corporation Inc. has a high success and constant expansion. Because of this it is important for them to keep their costs down. By delegating responsibilities to employees, instead of hiring new managers, they are accomplishing this goal effectively. Not only does delegation keep costs down, but it also gives employees a chance to prove themselves to the company. With Apple's constant expansion of their services, if an employee does a great job with the delegated project, he or she put themselves in line for a promotion or pay increase.

Leading is the third function of management. Strong leadership skills are necessary to be very successful in business today. Leaders must be able to motivate workers to fulfill the goals of the company and out-perform their competitors. If management cannot motivate their employees to come to work every day and to be passionate about the business at hand, they will find it difficult to succeed. Planning ahead for a change in buying power from the consumer must be done to keep things moving in a positive direction. A strong leader and leadership team will be aware of these changes and make the necessary adjustments.

Controlling is maintaining standards based on the company's future goals. Management needs to follow through and maintain discipline in the workplace. If an employee's performance is not up to standards of the company, management will need to reprimand the employee.


Apple has created a worldwide brand image and has made the brand trustworthy and reliable. Apple has an image to uphold and globally the logo is known without words. The logo is distinct and recognizable to people of...

References: Bateman, T.S., & Snell, S.A. (2009). _Management: Leading and Collaborating in the Competitive World_ (8th ed.). New York, NY: McGraw-Hill/Irwin.
Breillatt, A. (2011). You can 't innovate like Apple. _Pragmatic Marketing, 6_(4). Retrieved from
Burrows, P. (2007, July 9). _Bloombeg Business Week._ Retrieve September 3, 2011, from Planet Apple:
Pontiskoski, E., & Asakawa, K. (2010). Overcoming Barriers to Open Innovation at Apple,
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