Apple's Business Strategy
http://www.insidecrm.com/features/strategies-apple-loyal-customers/
Feature Article * * *
11 Effective Strategies Apple Uses to Create Loyal Customers
Complete solutions, familiar formats and "the cool factor" keep customers coming back.
By Inside CRM Editors
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Webinar: Sales Reps Don't Use Your CRM: Show Them Why They Should
Top 10 Sales Force Automation Companies not Named Salesforce.com
Inside CRM's SFA Buyer's Guide
How to Drive Adoption of Your SFA Solution
When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it's obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apple's control; it's part of a well-thought-out plan to deliver strong products and to create an Apple culture. Find out more about these and other strategies that Apple employs to achieve its tremendous customer loyalty.
A Store Just for Apple: Apple has historically been troubled by big-box sales staffers who are ill-informed about its products, a problem that made it difficult for Apple to set its very different products apart from the rest of the computing crowd. By creating a store strictly devoted to Apple products, the company has not only eliminated this problem but has made an excellent customer-loyalty move. Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers. This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer.
Complete Solutions: Apple's products complement and complete each other. Buy an iPod, and you can download music via iTunes. For the average user, most Mac programs are produced by Apple. This sort of control over
Feature Article * * *
11 Effective Strategies Apple Uses to Create Loyal Customers
Complete solutions, familiar formats and "the cool factor" keep customers coming back.
By Inside CRM Editors
* 0diggsdigg * *
Webinar: Sales Reps Don't Use Your CRM: Show Them Why They Should
Top 10 Sales Force Automation Companies not Named Salesforce.com
Inside CRM's SFA Buyer's Guide
How to Drive Adoption of Your SFA Solution
When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it's obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apple's control; it's part of a well-thought-out plan to deliver strong products and to create an Apple culture. Find out more about these and other strategies that Apple employs to achieve its tremendous customer loyalty.
A Store Just for Apple: Apple has historically been troubled by big-box sales staffers who are ill-informed about its products, a problem that made it difficult for Apple to set its very different products apart from the rest of the computing crowd. By creating a store strictly devoted to Apple products, the company has not only eliminated this problem but has made an excellent customer-loyalty move. Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers. This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer.
Complete Solutions: Apple's products complement and complete each other. Buy an iPod, and you can download music via iTunes. For the average user, most Mac programs are produced by Apple. This sort of control over