BB12354 ● INTERNATIONAL BUSINESS
Faculty of Business Management & Globalization Due Date
: Scheduled class time (Week 9)
Unit Controller / Examiner
: CHRISTOPHER P. JOHN
This individual assignment represents 25% of your total course grade.
To provide a clear and cohesive understanding of international marketing
To enhance research skills of students for the real international market.
To involve theories and concepts of international marketing to a real life situations faced by companies
You are an International Business Advisor for a foreign manufacturing company that intends to establish a subsidiary operation in Malaysia. Part of the reason why they wish to set up in Malaysia is that they intend to reach the regional South East Asian market for their product.
You have visited the Malaysian Industrial Development Authority (MIDA) and need to write a report on how they can set up their operations in Malaysia, and market within the South East Asian Region.
You are free to pick a company of your choice. Your report must be very specific and strategic. You may make assumptions where necessary, provided that they are backed up with justifications.
Cover page and name
Table of contents
Conclusions and recommendations
References (minimum 10, Harvard-style)
Typed; Times New Roman 12, spacing 1.5, justify, insert page numbers and header/footer. Binding and neat
Cover page with name and signature
Deadline for report submission is scheduled class time in Week 9
Students who submit the assignment later than the deadline date will be penalized 10 percent from the total marks awarded for the first day and 5 percent per day thereafter. (Weekend or public holiday counts as one day). Late submission after the...
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