Amazon Ebusiness Model
Amazon.com's E-Business Model
Amazon.com's E-Business Model
Today’s internet offers a virtual world of opportunity and while venture capitalists are more prudent about offering funding for dotcom businesses, driven entrepreneurs with good ideas are still devising ways to build solid businesses that harness the power of the internet. Amazon.com is one such e-business. It reaches millions of people worldwide and by utilizing smart business practices; Amazon.com staked its claim to a piece of cyberspace and became a billion-dollar business. Its success can be attributed to being an e-business that is innovative, smart, and quick to react to the changing consumer interests.
The purpose of this paper is to discuss the pros and cons of Amazon’s growth and diversification of business and specialization. It will give a determination on the impact on Amazon.com if the company was to split up its brands, becoming a family of brands. The paper will also give a brief overview of Barnes and Noble and Borders and will show a determination as to whether or not these companies can extend their markets in the same way as Amazon.com. Lastly, this paper will show whether or not it would be a good idea for Amazon.com to extend their distribution chain to include some brick and mortar outlets.
Pros and cons of Amazon’s growth and diversification and specialization
Amazon.com, a Fortune 500 American e-commerce company, is the largest online retailer in America whose revenues are triple those of its nearest competitor. Amazon serves a worldwide audience and its website is available in English, Chinese, French, German and Japanese. Amazon websites get around 615 million visitors annually because of its strong brand and reliability (http://www.webhostingreport.com/learn/amazon.html).
Amazon began as an online bookstore. This gave it the advantage of having more titles than the traditional brick-and-mortar stores. Choosing to go online proved to be a plus for the company because
Amazon.com's E-Business Model
Today’s internet offers a virtual world of opportunity and while venture capitalists are more prudent about offering funding for dotcom businesses, driven entrepreneurs with good ideas are still devising ways to build solid businesses that harness the power of the internet. Amazon.com is one such e-business. It reaches millions of people worldwide and by utilizing smart business practices; Amazon.com staked its claim to a piece of cyberspace and became a billion-dollar business. Its success can be attributed to being an e-business that is innovative, smart, and quick to react to the changing consumer interests.
The purpose of this paper is to discuss the pros and cons of Amazon’s growth and diversification of business and specialization. It will give a determination on the impact on Amazon.com if the company was to split up its brands, becoming a family of brands. The paper will also give a brief overview of Barnes and Noble and Borders and will show a determination as to whether or not these companies can extend their markets in the same way as Amazon.com. Lastly, this paper will show whether or not it would be a good idea for Amazon.com to extend their distribution chain to include some brick and mortar outlets.
Pros and cons of Amazon’s growth and diversification and specialization
Amazon.com, a Fortune 500 American e-commerce company, is the largest online retailer in America whose revenues are triple those of its nearest competitor. Amazon serves a worldwide audience and its website is available in English, Chinese, French, German and Japanese. Amazon websites get around 615 million visitors annually because of its strong brand and reliability (http://www.webhostingreport.com/learn/amazon.html).
Amazon began as an online bookstore. This gave it the advantage of having more titles than the traditional brick-and-mortar stores. Choosing to go online proved to be a plus for the company because
References: Arden, L. (2009). Start up your own ebusiness. Madison. WI: Entrepreneur Press. Barnes and Noble Booksellers. Our company. Retrieved April 30, 2011 from http://www.barnesandnobleinc.com/our_company/history/bn_history.html Blanchard, K., Hutson, D., & Willis, E. (2008). The one minute Entrepreneur. New York: Currency Double Day. Borders. Our history. Retrieved April 30, 2011 from http://www.borders.com/online/store/BGIView_bgiabouthistory WebHostingReport.com. (2010). The history of amazon. Retrieved April 30, 2011 from http://www.webhostingreport.com/learn/amazon.html