Preview

Air Asia and Mas

Good Essays
Open Document
Open Document
599 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Air Asia and Mas
Malaysia Airline (MAS) and Air Asia is the main air transport in Malaysia. The passengers of this two flight company are increasing every year. Their have also creates a lot of destinations to let the customers choose. I have chosen three articles for my reference. The first article is about interview of new Malaysia Airlines chief executive Azmil Zahruddin. “We are constantly monitoring our network and focusing on the religion that we feel will have high demand, and allow us to increase yields,” says Azmil (2010). He has ordered 35 aircraft and other 20 on option to increase the services and frequencies to destinations in the Middle East, Southeast Asia, and North Asia including China, South Asia and Australia. He decided to introduce the new flight that will join the fleet at the start of 2011 to use for new routes such as London, Sydney and Amsterdam. Azmil also says: “The strategy behind the fleet renewal is to provide customers with the better products and match demand with capacity.”(2010) From the article we will know that Malaysia Airlines is always providing the better service to their customers. In my opinion, Malaysia Airline is introducing more routes but the price for the tickets has to be reasonable, because I think not all the people can accept the ticket’s price unless they are economy seat.

Second article is about Air Asia. Mr. Anthony Fernandes mortgaged his house to bought Air Asia together with friends and inventors. Now he has succeeded in bringing out the big companies. Air Asia is now the region’s largest low-cost operator, with a network of 122 routes. “I’ve had a lot more white hair in the process, but it has been worth it,” says Fernandes (2009). From the talk, we know how hardworking he is to meet his target. He introduces the low-cost fee of flight ticket that is acceptable by everyone. Based on what Fernandes (2010) said he is an aggressive entrepreneur, but Asian airport are slow to respond, and if anything

You May Also Find These Documents Helpful

  • Powerful Essays

    qantas industry

    • 2334 Words
    • 10 Pages

    The airline Industry is the one of the largest business in the world today. But like any other business it has its challenges. The first is the cost of running the airlines itself. An aircraft requires whole crews of engineers to maintain its functionality. And then there’s the market. Competition comes from various international airlines, each offering a d­ifferent route and different types of services. Those two factors comes to a conclusion: Any airlines who can offer less in terms of ticket pricing will win the market. This causes a new trend within the industry: The Low Cost Carriers. The new trend is highly popular for the new players who seeks to break into the Industry. By offering a price that is less than the current popular or flagship airlines, these new players profit from people who seek a cheaper way to fly. They usually operate within the domestic market of a country, using the country’s tourism as part of its marketing strategy. This creates a distortion within the airline industry. Other “full cost” airlines had no choice but to drop their prices or create a new branches that cater to that market segment in order to compete.…

    • 2334 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Airline Differentiation

    • 690 Words
    • 3 Pages

    In the world of airlines there is a huge market for varies airlines that offer different services to the customers to gain the competitive advantage. In the following article we will outline the differences between airlines like: “Emirates airline”, “Qatar” and “Air Arabia”. Those airlines will mainly differ in following criteria’s:…

    • 690 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Malaysian Airlines

    • 2631 Words
    • 11 Pages

    Malaysia Airline System (MAS) is one of the Government Linked Companies in Malaysia. For the past three years, MAS has been undergone dramatic changes that turnaround the position of the company inside the competitive and ever challenging airline industry. From its lowest and disastrous experience in 2005 to achieving success within 2 years as well as bracing the impact of global economic crisis in past two years. The purpose of this report is to analyze MAS key competitive position and its strategic decision effectiveness and give recommendation in order for MAS to sustain its competitive position.…

    • 2631 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    Even though, collaboration with other airline companies could increase the profit margin of MAS, it does not work well in long term. Human capital is the biggest obstacle faces by MAS. Salaries of the 20,000 employees are higher than other companies and free flight tickets are issued to their families. This leads to a higher expense cost. Besides that, an employee works more than 15 years in average and consequently, new staffs could not enter into the workforce.…

    • 361 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mas Swot Analysis

    • 1634 Words
    • 7 Pages

    The fact that MAS have low labor costs, a function of a comparatively low cost of living in Malaysia, is perhaps the most important 'building block' and something that Malaysia Airlines must strive to maintain (Exhibit 1). Malaysia does not have the large base of business traffic enjoyed by neighbors to the south and therefore it will be difficult to match them on absolute revenue performance. To be competitive, MAS must maintain a cost advantage (The MAS Way, 2006).…

    • 1634 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Micro Assignment

    • 666 Words
    • 3 Pages

    Airasia is a leading airline company in providing low cost airline services while Malaysia Airlines is more towards providing high quality airline services. In the past time, the demand of Malaysia Airlines is higher because Malaysia Airlines had allocate a better quality airline. Malaysia Airlines provide food, comfortable seats, on time schedule and better service. Malaysia Airlines provides high quality airline services for the consumers who prefer to have a comfortable situation. Malaysia Airlines also provides special deals for the customers and toy for the children.…

    • 666 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    MAS Case Study

    • 3336 Words
    • 14 Pages

    billion, one-third of which had been due to the depreciation of the Malaysian currency. MAS…

    • 3336 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Malaysia Airlines premium cabins and Economy Class have been giving numerous awards for excellence in product and service delivery. The Five Star Value Carrier is being established in February 2008 to ensure passengers are happy with the excellent service, quality, in-flight service, comfort and reasonable fare of MAS.From a small air service, Malaysia airlines have grown to become award-winning airline with more than 1000 aircraft, servicing more than 110 destinations across six continents. Malaysia Airlines also practiced the online booking and buying to make their reservation or purchasing way easier for passenger. With this online purchasing, the passengers need to fulfill their details like the destination they want to go and the departure place they want. The payment will settle via the online banking. Internet user can book their air ticket, hotel, and train ticket and rent car via Malaysia Airlines…

    • 510 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Various industries, specifically in airline business are attempting to improve their services to draw new passengers and travellers and to retain old passengers and travellers, and this objective is part of their business as well as their marketing model. In order to adjust with the stiff competition in the airlines business, airlines industries tend to come up with various businesses models and model to be competitive. Additionally, because of increasing competition among substitute industries, firms like AIRASIA, AIRASIA X and MAS. Airlines adopt strategic model to marketing and expend their market reach as well give better and satisfying service delivery to their target market. To sustain the market position as well as advantage business market model to management and marketing are being developed and utilized.…

    • 3089 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    From a small air service, Malaysia airlines have grown to become award-winning airline with more than 1000 aircraft, servicing more than 110 destinations across six continents. Malaysia Airlines also practiced the online booking and buying to make their reservation or purchasing way easier for passenger. With this online…

    • 352 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Malaysia Airlines First Quarter 2011 Financial Results Tengku Dato’ Sri Azmil Zahruddin (MD/CEO) Mohd Azha b Abd Jalil (CFO) 25 May 2011 © Copyright Malaysian Airline System Berhad 2011. All rights reserved Contents • • • • State of the Industry Staying on course First Quarter 2011 Financial Results Positioning MAS towards becoming the No 1 Airline in Asia • Summary…

    • 2512 Words
    • 11 Pages
    Satisfactory Essays
  • Powerful Essays

    Airasia Berhad.

    • 6480 Words
    • 26 Pages

    AirAsia is the world’s seventh largest airline group and could become the second largest by 2020…

    • 6480 Words
    • 26 Pages
    Powerful Essays
  • Better Essays

    SM Group Assignment

    • 1995 Words
    • 6 Pages

    Nowadays the global fuel price is increasing, it influenced Malaysia Airlines operating cost for sure which will directly result the loss in their profit. Besides, unstable fuel price that influenced economy will affect their share price in stock exchange too. Furthermore, Malaysia Airlines had increase their flight ticket fares as a way to cover up the administration and operating cost. As the increment of ticket fares occurred, local citizens with lower or medium income holder to lessen their frequency to travel on flight. During to the Asian Financial Crisis in 1997, Malaysia Airlines suffered in the massive losses of 260million. As a way to overcome the crisis, the airlines cut a lot of routes which are unprofitable. Besides approximately a decade later in 2011, frightening loss of RM2.52 billion was “achieved” by Malaysia Airlines and breaks its historical record. This incident had pushed the management to terminate the flight to Surabaya, Karachi, and Dubai in January of the same year.…

    • 1995 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    VOLUME 4 NUMBER 6 1994 C E L E B R A T E A N D R E C O R D Malaysia Airlines’ Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines’ vision is to become “An Airline of Excellence”, offering the very best to its passengers in terms of safety, comfort, service and punctuality. This vision was amplified by our chairman in the company’s 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows:…

    • 3696 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Malaysians would be very much aware that they can now fly Air Asia, a low-budget airline as their tickets are more affordable. However, after many experiences and countless complaints, Malaysians would surely prefer to fly the national flag carrier Malaysia Airlines (MAS) instead of Air Asia for many reasons. If you can afford it, you will surely fly MAS.…

    • 552 Words
    • 3 Pages
    Satisfactory Essays