Advertising Campaign Management ProjectIntegrated Brand Promotionhttpswwwnelsonbraincomcontentoguinn73320
Advertising Campaign Management Project
Integrated Brand Promotion https://www.nelsonbrain.com/content/oguinn73320_0538473320_02.01_chapter01.pdf Good slides and Info about Pampers ( proctor and gamble) http://www.slideshare.net/chakrabortysubhabrata/proctor-gamble-pampers Pampers Marketing Mix http://www.akimoo.com/2013/marketing-analysis-of-pampers-diapers/ http://www.womenology.com/reflexions/pamperss-expertise-attracts-mums/
Target market would be to the developed countries or countries that are becoming developed.
Brand Positioning Strategy http://screwedopinion.blogspot.com/2014/06/basic-positioning-strategy-pampers.html Brand Product Evaluation http://www.creditdonkey.com/best-diapers.html http://markadsjunction.blogspot.com/2013/02/pampers-brand-audit-brand-management.html EH
Competitive Analysis http://www.entrepreneur.com/article/20964 OLD from 1997 !!! http://www.diffen.com/difference/Huggies_vs_Pampers has a comparison chart
Global baby diapers market is enlarging around the world. The consumers from developed economies are frequent purchaser of diapers due to rising awareness about hygiene among children. The companies operating in the market are continuously involved in producing cost effective and healthcare friendly diapers, especially for babies. The companies operating in this segment are focusing on product launch, agreement, collaboration and acquisition that help the players to gain larger market share. Most of the companies are trying to explore the opportunities in developing economies and to achieve the same, companies are adopting agreements and as a key strategy. Key companies profiled in the report are SCA, Kimberly-Clark, P&G, Hengan, Unicharm Corp., and Svenska Cellulosa Aktiebolaget.
COMPETITIVE LANDSCAPE
P&G and Kimberly-Clark Dominate Baby Diapers Market
Pampers & Huggies: The Two Leading Baby Diaper Brands
Popular Brands
Kimberly-Clark's Exit from Europe: Opportunity for Competitors
SLOGAN
Give your child
Integrated Brand Promotion https://www.nelsonbrain.com/content/oguinn73320_0538473320_02.01_chapter01.pdf Good slides and Info about Pampers ( proctor and gamble) http://www.slideshare.net/chakrabortysubhabrata/proctor-gamble-pampers Pampers Marketing Mix http://www.akimoo.com/2013/marketing-analysis-of-pampers-diapers/ http://www.womenology.com/reflexions/pamperss-expertise-attracts-mums/
Target market would be to the developed countries or countries that are becoming developed.
Brand Positioning Strategy http://screwedopinion.blogspot.com/2014/06/basic-positioning-strategy-pampers.html Brand Product Evaluation http://www.creditdonkey.com/best-diapers.html http://markadsjunction.blogspot.com/2013/02/pampers-brand-audit-brand-management.html EH
Competitive Analysis http://www.entrepreneur.com/article/20964 OLD from 1997 !!! http://www.diffen.com/difference/Huggies_vs_Pampers has a comparison chart
Global baby diapers market is enlarging around the world. The consumers from developed economies are frequent purchaser of diapers due to rising awareness about hygiene among children. The companies operating in the market are continuously involved in producing cost effective and healthcare friendly diapers, especially for babies. The companies operating in this segment are focusing on product launch, agreement, collaboration and acquisition that help the players to gain larger market share. Most of the companies are trying to explore the opportunities in developing economies and to achieve the same, companies are adopting agreements and as a key strategy. Key companies profiled in the report are SCA, Kimberly-Clark, P&G, Hengan, Unicharm Corp., and Svenska Cellulosa Aktiebolaget.
COMPETITIVE LANDSCAPE
P&G and Kimberly-Clark Dominate Baby Diapers Market
Pampers & Huggies: The Two Leading Baby Diaper Brands
Popular Brands
Kimberly-Clark's Exit from Europe: Opportunity for Competitors
SLOGAN
Give your child