Advertisement Analysis
Final COMM 1101 A
Advertisement Analysis
Revolution Brazil is an advertising agency based in Macapá, Brazil. It created advertisements for well-established companies such as LG and Electrolux. In the year 2013 it formed an advertising campaign for Star Models, a popular Brazilian modeling agency, that became even more popular globally and virally after this specific campaign. It was a strong anti-anorexia campaign (Refer to appendix A). The advertisement was put together with the help of the chief creative officer, Emerson Braga; the creative director, Edson Rosa; the photographer, Diego Freire, and the rest of the crew. They worked hard on producing an advertisement that has social value and would impact society in a positive way. Anorexia has become a serious disease and the number of deaths per year hasn't decreased. Models on the covers of everyday magazines are known to weigh 25% less than the average girl in the same age group, and anorexia is diagnosed when a girl weighs 15% less than the average. Unfortunately, girls starting at a young age begin to slowly get brainwashed by the media and society; commercials, advertisements, television shows, and weight loss programs all hint that in order to be successful and happy in life, one must be thin. The series of picture advertisements feature two women. The woman on the left is a sketch modeling an outfit drawn by a fashion designer, and the woman on the right is a 'real life' woman who, with the help of Photoshop, got her body resized to the dimensions of the sketch. It is a tad disturbing. The phrase "YOU ARE NOT A SKETCH, SAY NO TO ANOREXIA" appears on the right side of the advertisement. The advertisements received an award from the Press Lions at Cannes, France (Nudd, 2013), the only form of success the advertisement accomplished so far. While comparing print advertisements from the 1930s up until the 1980s with
Advertisement Analysis
Revolution Brazil is an advertising agency based in Macapá, Brazil. It created advertisements for well-established companies such as LG and Electrolux. In the year 2013 it formed an advertising campaign for Star Models, a popular Brazilian modeling agency, that became even more popular globally and virally after this specific campaign. It was a strong anti-anorexia campaign (Refer to appendix A). The advertisement was put together with the help of the chief creative officer, Emerson Braga; the creative director, Edson Rosa; the photographer, Diego Freire, and the rest of the crew. They worked hard on producing an advertisement that has social value and would impact society in a positive way. Anorexia has become a serious disease and the number of deaths per year hasn't decreased. Models on the covers of everyday magazines are known to weigh 25% less than the average girl in the same age group, and anorexia is diagnosed when a girl weighs 15% less than the average. Unfortunately, girls starting at a young age begin to slowly get brainwashed by the media and society; commercials, advertisements, television shows, and weight loss programs all hint that in order to be successful and happy in life, one must be thin. The series of picture advertisements feature two women. The woman on the left is a sketch modeling an outfit drawn by a fashion designer, and the woman on the right is a 'real life' woman who, with the help of Photoshop, got her body resized to the dimensions of the sketch. It is a tad disturbing. The phrase "YOU ARE NOT A SKETCH, SAY NO TO ANOREXIA" appears on the right side of the advertisement. The advertisements received an award from the Press Lions at Cannes, France (Nudd, 2013), the only form of success the advertisement accomplished so far. While comparing print advertisements from the 1930s up until the 1980s with