top-rated free essay

5 A's of tourism

By froila133 Apr 14, 2014 614 Words
FIVE A’s OF TOURISM
The following five 'A' factors represent the essential requirements for successful tourism: •
Attractions

Access

Accommodation

Amenities

Awareness
Developing a suitable combination of these factors is at the heart of tourism planning. Attractions
Tourists are motivated to leave their normal place of residence (the origin market) and travel to destinations. What they are actually travelling to can be considered the attraction base of the destination area. A tourist attraction is a place of interest that tourists visit, typically for its inherent or exhibited cultural value, historical significance, natural or built beauty, or amusement opportunities. Some examples include historical places, monuments, zoos, museums and art galleries, botanical gardens, buildings and structures (e.g. castles, libraries, former prisons, skyscrapers, bridges), national parks and forests, theme parks and carnivals, ethnic enclave communities, historic trains and cultural events. Many tourist attractions are also landmarks. Tourist attractions are also created to capitalise on unexplained phenomena such as a supposed UFO crash site near Roswell, New Mexico and the alleged Loch Ness monster sightings in Scotland. Ghost sightings also make tourist attractions. Attractions also include the activities (another 'A') that can be undertaken at the destination. These may be physical, for example, diving and white water rafting or they may be passive, for example, sunbaking and relaxing on a beach. Access

Transport is needed to physically move tourists from where they live to where they are visiting. Globally, air transport dominates the movement of international visitors. In Australia roads and private motor vehicles serve as significant forms of access. Sealed roads offer greater opportunities for vehicle access. A healthy ground touring sector, either day or extended coach tours, is also required to serve the needs of tourists who prefer not to transport themselves. Accommodation

All destinations need accommodation nearby otherwise tourists will have nowhere to sleep. This seems basic enough but investors will only invest in accommodation infrastructure if there is sufficient economic return. Many areas of Australia are blessed with excellent attractions and are readily accessible but (for a whole range of reasons) lack tourist accommodation. In recent years the market has seen a proliferation of accommodation types from basic camping and backpacking facilities to mega-resorts. Successful accommodation development, more then ever before, depends on building the right type of facility to suit the needs of a profitable segment of the market. Amenities

Amenities are the services that are required to meet the needs of tourists while they are away from home. They include public toilets, signage, retail shopping, restaurants and cafes, visitor centres, telecommunications and emergency services. Because many of the amenities are government services delivered by local, state and national agencies, a high degree of co-operation is needed, particularly where tourist services may be seen to be competing with the needs of local residents. Awareness

Having the best attractions, access, accommodation and amenities in the world is totally useless if the awareness factor is missing. Awareness in this sense has three meanings. Firstly, the local population must have a positive attitude (another A) toward tourism. If the local community sees "tourists as terrorists" then this will have a negative impact. Secondly, those in the front line of tourism, that is, those who directly interface with tourists must have strong, positive attitudes towards tourists. This includes the shops, post offices, road houses and the many other businesses that come in contact with tourists, not just the hotels and restaurants. In all a local community must be made aware of the value of tourism. The third plank in the awareness platform is market awareness. The destination or more importantly, the destination's image must be a strong, positive one and firmly implanted in the tourist's mind

Cite This Document

Related Documents

  • Tourism

    ...that but Thomas Cook takes part in on board recycling and became the first UK Charter airline to offer this service. The cabin crew will collect any plastics, aluminum, paper and card in a separate rubbish bag which is then sent for recycling on landing. Thomas Cook has many investor’s shareholders and stakeholders and are responsible to all...

    Read More
  • tourism

    ...Emerging Issues in the Tourism Industry - Assignment Mark Sheet Name: Muhammad Rizwan Javed CTH number: 35312 Task Activity No. of Internal Marking CTH Marks Moderated Allocated / Final Mark First Internal Agreed marker Moderator/ Mark ...

    Read More
  • tourism

    ...successful in competing in the international tourism market, standards of excellence must be introduced. In order for Africa to facilitate progress in implementing good tourism development there are key issues facing the continent that need to be addressed. These issues are; Comprehensive government policies for tourism, Public health and saf...

    Read More
  • tourism

    ... Topic: Tourism Tourism - the temporary movement of people to destinations outside their normal places of work and residence Tourist- A person who travels away from home for leisure, Business or any other purposes for longer than a day Excursionist: Persons traveling for pleasure in a period less than 24 hours Types of Arrivals A forei...

    Read More
  • TOURISM

    ...Movie Review: Twilight (2008) The movie Twilight is based upon the number one best-selling sensation by Stephenie Meyer with the same name; Twilight takes us into the world of Bella swan, played by Kristen Stewart, who is sent to live in the dreary Forks of Washington with her father. As the new kid in school, Bella is intrigued and attrac...

    Read More
  • sustainable tourism

    ...Sustainable Tourism The idea of sustainable tourism initiated from the idea of sustainable development. There are two forms of tourism industries, which quite a few platforms want to apply to reach sustainable level. Sustainable Development & Sustainable Tourism The term sustainable development illustrates the situation where development c...

    Read More
  • tourism and hospitlity

    ...Name : Soup Soky Faculty : Tourism and Hospitality Management Room : 214 Individual Assignment Subject : Englis Topic : Three Advantages of Wearing Helmet Three Advantages of Wearing Helmet Wearing helmet is protect us when we meet traffic accident. Traffic accident is the most concerning problem we are facing today. The figure of th...

    Read More
  • Tourism

    ...HOW TOURISM CAN CONTRIBUTE TO SOCIO-CULTURAL CONSERVATION Negative socio-cultural impacts from tourism How tourism can contribute to socio-cultural development Tourism can contribute to positive developments, not just negative impacts. It has the potential to promote social development through employment creation, income redistribution and ...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.