Sip Project Work

Topics: Event management, Management, Logistics Pages: 53 (8998 words) Published: June 18, 2013


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The main purpose of the study is to find Market Potential for Event Management companies with special reference Hubli-Dharwad.

The purpose of the study is to know the major players in Event Management Industry.

To find out the awareness of the respondents residing in twin cities i.e. Hubli-Dharwad.


“Market Potential for Event Management Companies over Self-Managed Events.


1.3 Importance of Study

The importance of study is to improve the research objectives by continuously monitoring the market structure to collect the information regarding the EMCs.

1.4 Research Objectives:

← To identify the market potential for EMC’s in Hubli Dharwad.

← To know the spending's of the people during the events

• To identify interest of the people towards the EMC’s

← To identify their brand awareness.

1.5 Assumption

The data collected from Respondents, that is, their attributes, perceptions, knowledge, feelings; whatever they have expressed is assumed to be perfect to their knowledge.

It is assumed that the sample of 100 selected on simple random sampling. Their attitude, perception, feeling awareness, represents the whole users of north Karnataka and such primary data collected from questionnaires is assumed to be complete.

1.6 Limitations

This project is not an exception to this rule.

Following are the limitations of the project:

i. The study is made on the responses to the questionnaire framed.

ii. Although utmost care was taken by the researcher to extract data, at times the same may have limitations owing to time constraints of the respondents.

iii. Some respondents did not see the project important so they gave exaggerated information that had to be readjusted for our specific queries.

iv. By this research a wide cross section of industry segment has been covered.

Organizational buying principles remain independent of locations. However researcher does not claim that the results may be applicable to other parts of the country.

1.7 Industry Profile: Event Management Industry
Event management is the application of project management to the creation and development of festivals, events and conferences. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the...
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