Quality Function Deployment in Product Management
Operations Management Practice assignment 1 2013
Operations Management Practice assignment 1 2013
UNIVERSITY OF NAIROBI
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UNIVERSITY OF NAIROBI
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Aguko, Samuel Odongoh
D61/79465/2012
Aguko, Samuel Odongoh
D61/79465/2012
Quality Function Deployment in Product management:
To design a product well, a design teams needs to know what it is they are designing and what the end-users will expect from it. Termed the “voice of customer”, QFD is a systematic method to develop products/Services based on customer expectations and desires, the product’s position on the market and their efficiency. It is a collective effort and all the cross-functional teams must be involved in all phases of product development
It uses a four phase relationship matrix to translate customer requirements from initial planning stages through production control. Each phase, or matrix, represents a more specific aspect of the product 's requirements. Relationships between elements are evaluated for each phase. Only the most important aspects from each phase are deployed into the next matrix.
Phase 1: Product Planning:
This is the foundation of QFD. It is the building the house of quality, a set of matrix used to link the voice of customer with the technical needs of a product, the control plans of the process and the production operations.
It involves providing quantitative assessment for customer requirements, product performance against competitor’s products and the products technical performance which are all displayed in different sections of the “house” as seen in the diagram below.
Led by the marketing department, the firm documents customer requirements, warranty data, competitive opportunities, product measurements, competing product measures and the technical ability of the organization to meet each customer requirement. Getting
Operations Management Practice assignment 1 2013
UNIVERSITY OF NAIROBI
[Type the phone number]
[Type the fax number]
[Pick the date]
UNIVERSITY OF NAIROBI
[Type the phone number]
[Type the fax number]
[Pick the date]
Aguko, Samuel Odongoh
D61/79465/2012
Aguko, Samuel Odongoh
D61/79465/2012
Quality Function Deployment in Product management:
To design a product well, a design teams needs to know what it is they are designing and what the end-users will expect from it. Termed the “voice of customer”, QFD is a systematic method to develop products/Services based on customer expectations and desires, the product’s position on the market and their efficiency. It is a collective effort and all the cross-functional teams must be involved in all phases of product development
It uses a four phase relationship matrix to translate customer requirements from initial planning stages through production control. Each phase, or matrix, represents a more specific aspect of the product 's requirements. Relationships between elements are evaluated for each phase. Only the most important aspects from each phase are deployed into the next matrix.
Phase 1: Product Planning:
This is the foundation of QFD. It is the building the house of quality, a set of matrix used to link the voice of customer with the technical needs of a product, the control plans of the process and the production operations.
It involves providing quantitative assessment for customer requirements, product performance against competitor’s products and the products technical performance which are all displayed in different sections of the “house” as seen in the diagram below.
Led by the marketing department, the firm documents customer requirements, warranty data, competitive opportunities, product measurements, competing product measures and the technical ability of the organization to meet each customer requirement. Getting
References: 1. Akao, Y., ed. (1990). Quality Function Deployment, Productivity Press, Cambridge MA. Becker Associates Inc., http://www.becker-associates.com/thehouse.HTM and 2. ISMP Medication Safety Alert newsletters October 17, 2001: http://www.becker-associates.com/qfdwhatis.htm 3. FMEA Diagram: Copyright©2004 Institute for Healthcare Improvement http://medqi.bsd.uchicago.edu/documents/FailureModesandEffectsAnalysis_FMEA_1.pdf 4. Operations management by David Barnes.