commercial law

Topics: Marketing, Electronic commerce, Internet marketing Pages: 27 (6639 words) Published: October 28, 2014
By Ngoc Diem s3245569 – Upload by RMIT Vietnam Helpdesk Team.

E-business Concepts & Implication
1.Explain the difference between e-business and e-commerce

oE-commerce: All electronically mediated information exchanges with external stake holders. oE-business: All electronically mediated information exchanges both within the organization and with external stakeholders supporting the range of business processes.

2.Identify different types of sell-side websites and provide example

Sell-side e-commerce refers to transactions between a supplier organization and its customers. There are 5 types of sell-side sites: Transactional e-commerce sites: These enable purchase of products online. The sites also support the business by providing information for customers that prefer to purchase products offline. These include retail sites, travel sites, and online banking services (Amazon). Services-oriented relationship-building web sites: provide information to stimulate purchase and build relationships. Products are not available for purchase online, but information is provided through the web site and e-newsletters to inform purchase decisions. Such sites also add value to existing customers by providing them with detailed information to help support them in their lives at work or at home (Price Waterhouse Cooper). Brand-building sites: provide an experience to support the brand excluding online purchase. They are typically for low-value, high-volume fast-moving consumer goods for customers. Portal, publisher or media sites: ‘portal’ refers to a gateway of information about a range of topics. Portals have diversity of options for generating revenue including advertising, commission-based sales, sale of customer data (Yahoo). Social network or community site (Facebook).

3.Identify different types of business models. Explain three of them with example

Business model is a summary of how a company will generate a profit identifying its core product or service value proposition, target customers in different markets, position in the competitive online marketplace or value chain and its projections for revenue and costs.

E-shop: marketing of a company or shop via the web
E-procurement: electronic tendering and procurement of goods and services E-malls: a collection of e-shops (Indigo Spuare)
E-auctions: eBay is the best-known example and offers both B2B and B2C offerings Virtual communities: can be B2C communities such as the major social networks or B2B communities such as built around trade publishers Collaboration platforms: enable collaboration between businesses or individuals (Yahoo) Third-party marketplaces: are described in Focus on electronic B2B marketplace Value-chain integrators: offer a range of services across the value chain Value-chain service providers: specialize in providing functions for a specific part of the value chain (logistic company UPS)

-E-auctions: e-auction is an online negotiation tool. The buyer with the lowest bid will win the auction. eg: E-bay offers both B2B and B2C offerings -Value-chain service providers: specialize in providing functions for a specific part of the value chain eg: logistics company UPS -Trust and Other Services: trust services authenticate the quality of service provided by companies trading on website eg: Internet Shopping is Safe-ISIS, or TRUSTe

4.Indentify and classify the drivers and barriers of adoption of e-business for business Drivers

Cost/efficiency drivers
Increasing speed with which supplies can be obtained
Increasing speed with which goods can be dispatched
Reduced sales and purchasing costs
Reduced operating costs
Competitiveness drivers
Customer demand
Improving the range and quality of services offered
Avoid losing market share to businesses already using e-commerce –Potential for increased revenue
Consumers’ doubt...
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