Report on Overall Business of Berger Paint
Berger is one of the oldest names in the paints industry and the country’s major specially paints business with products and ingredients dating back more than 200 years to 1760. Louis Berger, a German national founded dye and pigment making business in England. Louis Berger and Sons Limited grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian blue a deep blue dye , a color widely used for the uniforms of many European armies .Production of the dye and pigments evolved into production of paints and coatings ,which till today ,remains the core business of Berger .The company grew rapidly by establishing branches all over the world and through Berger and acquisitions with other leading paint and coating manufacturing companies. Berger’s mission in 2008 was to increase its turnover by 100% with the next five year. To accomplish this Berger promotes its sales department to increase the gross sales through direct selling and developing substantial number of new dealers and projects. The company can increase its sales by 35% in 2010. The company recently introduced a manual production system called ‘ ‘ for the production of 27 slow moving shades of Robbialac Acrylic Plastic Emulsion, 10 shades if Robbialac Synthetic Polyvinyl Distemper and 15 shades of Weather Coat. As the averages monthly sales of these 52 shades are less than their batch sizes, these are consider as slow moving items. So production of these shades from factory increase the stock level which finally fixes the working capital and increase the product cost per unit. The objectives of this system was to reduce the pressure on factories production capacity by ensuring the production of these slow moving shades from depot and by guarantees the spot delivery against customer demand. Berger’s one of the prime objectives is to provide best customer support-connecting consumers to technology through specialized services like free technical advice on surface preparation, color consultancy, special color schemes etc. To bolster customer satisfaction, Berger has recently launched Home Decor Service from which once can get an array of services pertaining to painting. 1.1 Back Ground of the Study 1.2 Origin of the Study
This research paper has been prepared as a part of the Internship Program of Master of Business Administration of UIU University Bangladesh. The report title “A Study on 4 p’s of Berger paints Bangladesh Ltd The report topic was assign ed by the respectable supervisor of the host organization and was approved by the faculty supervisor to satisfy both organizational requirement as well as the fulfillment of internship program. This report has been prepared under both of their direct supervision. The Berger paints Bangladesh Ltd is literally as colorful as the business it is in. It has different categories products like Decorative Top Coat finishes, Color Bank product, Primers, Thinners, Industrial Finishes, Jensolin products, High protective Coatings, Industrial Primers, Marine Top Coat finishes, Marine special coatings. Etc. 1.3 Significance of the Problem During my Internship program at Berger paints Bangladesh Ltd, I worked in the Dhaka sales office. For the last few years others paint industries growth is very remarkable. In the absence of Romana paints, some paints company like Asian Paints, Roxy paints, Elite paints etc, try to capture this position. Also those companies taking new strategies to grow its market share. So it is necessary for the Berger to arrange a successful operation for hold and create the greater position of the market. All those information will help the management to identify various scopes and limitations. This is the basic rational behind the study. Besides, it would be a great opportunity for me to get familiar with this innovative production system. So this study is very significant for...
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