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Opsi: New Product Development and Market Share

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Opsi: New Product Development and Market Share
I have read and understood the rules on cheating, plagiarism and appropriate referencing as outlined in my handbook and I declare that the work contained in this assignment is my own, unless otherwise acknowledged.
No substantial part of the work submitted here has also been submitted by me in other assessments for my degree course, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made

Signed: ......................................................................

(for on-line submission it is only necessary to type your name in this space)

MODULE TITLE: Operations Strategy for Industry

MODULE CODE: UKFM OPSI 11--01

MODULE DATE: 21 – 25 May 2012

NAME/NUMBER: ....................................................

GROUP: ..................................................................

[pic]
THE UNIVERSITY OF WARWICK

WMG

MSc PROGRAMMES

POST MODULE ASSIGNMENT

|Operations Strategy for Industry |

Global Enterprises PLC.

A Case Study.

Introducing Brancocil.

Focus of Strategic Review and Question.

The manufacturing strategy team are reviewing the production of three key products which are manufactured in a factory in Northern France. They are going to re-formulate the manufacturing strategy they use to produce these products. As they are now short of capacity and do not have the resources available for further investment, his will include a review of which products they will continue to manufacture themselves and which they will outsource to China, and also which parts of the key processes of Active Ingredient (AI) Production, Formulation and Fill and Pack, that they will continue to do, and again which stages they will outsource to a 3rd party toller. They will also formulate the remaining elements of the

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