were broken as well as records‚ controversies taking place and much more. ‘Best league in the world’‚ the Barclays Premier League. We have seen the highs and lows of this season. From Manchester City’s triumphant title win all the way to David Moyes’ record breaking season. Arsenal‚ Liverpool‚ Chelsea and Manchester City were all expected to challenge for the title and no one disappointed. Arsenal played breath-taking football throughout the season with the likes of Mesut Ozil‚ Santi Carzola‚ Aaron
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model? What are the key drivers for each revenue stream? The business model is based on purchasing the most famous players even at high cost to then make a profit on merchandising and marketing by the use of their names. One of the keys to this strategy being successful is that those players are given a contract in which they give 50% of their image rights to the club in exchange for a high salary and for the opportunity to play in the elite of the elite: a team that is historically the best and
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Barcelona representatives. He also knew that it would not be long before different stakeholders jumped into the fray‚ expressing their views on the issue. But Unzueta also thought it was probably a good excuse to revise FC Barcelona’s global brand strategy. This case was written for ESADE Business School by Professors Josep Franch and Jordi Montaña and MSc student Andreu Turró‚ with assistance from MSc student Guillermo Muñoz. The authors
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Real Madrid VS Cristiano Ronaldo at Manchester United: Cristiano Ronaldo considered as football genies. Most arguably he and Lionel Messi are the two best players currently in World-football and one of the top players who ever graced football field. Cristiano Ronaldo is a complete footballer‚ who has world on his feet. The three times Ballon d’Or receiver has won every single possible trophy at club level. Cristiano Ronaldo spent six seasons at Manchester United before moving to Santiago Bernabéu
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Other Topics Manchester United Soccer Club In: Other Topics Manchester United Soccer Club CASE 4.1 Manchester United Soccer Club Nicolette Larson was loading the dishwasher with her husband‚ Kevin‚ and telling him about the first meeting of the Manchester United Tournament Organizing Committee. Nicolette‚ a self-confessed "soccer mom‚" had been elected tournament director and was responsible for organizing the club’s first summer tournament. Manchester United Soccer Club (MUSC) located
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| West Ham United | - | Aston Villa | 1:0 (1:0) | | | 17:30 | Newcastle United | - | Tottenham Hotspur | 2:1 (0:0) | | | 19/08/2012 | 13:30 | Wigan Athletic | - | Chelsea FC | 0:2 (0:2) | | | 16:00 | Manchester City | - | Southampton FC | 3:2 (1:0) | | | 20/08/2012 | 20:00 | Everton FC | - | Manchester United | 1:0 (0:0) | | | 2. Round | 25/08/2012 | | Sunderland AFC | - | Reading FC | resch. | | | 12:45 | Swansea City | - | West Ham United | 3:0 (2:0)
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Ferguson spent 26 seasons as the manager of Manchester United‚ the English football (soccer) club that ranks among the most successful and valuable franchises in sports. During that time the club won 13 English league titles along with 25 other domestic and international trophies—giving him an overall haul nearly double that of the next-most-successful English club manager. And Ferguson was far more than a coach. He played a central role in the United organization‚ managing not just the first
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Real Madrid - The Business 1. Analyze Real Madrid ’s business strategy using the value chain and competitive forces models. Why has the team been so successful? Value chain analysis: [1] Primary activities: Operations - Here we can consider all the activities related with the team‚ including played games. We can think about a game as a performance‚ which the team sells among other things. Every time the team enters the pitch‚ Real Madrid is producing a product that sells. Marketing and Commercialization
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David Beckham is one of Britain ’s most iconic athletes whose name is also an elite global advertising brand. He was captain of the English national team from 1998 to 2009‚ scored in three different FIFA World Cups‚ and played midfield for clubs in Manchester‚ England‚ Madrid‚ Spain‚ and Milan‚ Italy; he also won the MLS Cup playing for Los Angeles Galaxy in 2011 and 2012. He was born David Robert Joseph Beckham on May 2‚ 1975‚ in Leytonstone‚ East London‚ England; son of Ted Beckham‚ a kitchen fitter
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“Aberdeen” was a milestone in his career and made him “THE” coach that many big names in the European football scene like Real Madrid‚ Barcelona‚ Arsenal‚ and Tottenham‚ wanted to engage him. Ultimately‚ Ferguson chose to join Manchester United (MU). During his reign‚ Manchester United advanced from an ordinary local team to a top-class national team. Together they won all the British football trophies: nine Premiership League titles‚ five FA cups‚ two League cups‚ and seven Community Shield cups (Antony
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