Expansion of the Spanish clothing retailer Zara in India Executive Summary The main goal of this report is to analyze the environment how Zara wil be marketed and launched in India. Analysis shows that the main problem of the product is to in terms of making the target market know the existence of the product in the country and the competition of the current clothing lines available in the market. In order to solve such complexities‚ the solution is to implement strategic
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A Survey on Satellite Network Security Ma Ting G0902682F mati0004@ntu.edu.sg Abstract Security is an important concern in satellite multicast communications. Due to its highly dynamic broadcast nature‚ the multicast systems generally have a large number of terminal members with frequent join-leave characteristic. Therefore‚ the satellite networks face significant security challenges‚ such as eavesdropping and Denial of Service (DoS). What is more‚ satellite systems are resource-constrained
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------------------------------------------------- Marketing Plan Executive Summary Australia has become an attractive market for clothing retailing instead of a gradual decrease in consumer spending due to global financial crisis‚ which driven the total revenue from this industry down by 0.7% per annum. Nonetheless‚ it is expected that in the next five years‚ the industry revenue will grow by 1.2% per annum. Current economic situation in Australia has encouraged major overseas retailers to
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Should LSC Take Back The GWG® Brand? MEMORANDUM Date: Aug 20th 2010 Subject: Recommendation: LSC to take back the brand GWG® To: All Senior Executives From: Supratim Ghosh Levis’ Strauss Canada Holding An Ember : The GWG Brand® Executive Summary Over the past 4 years‚ Jack Spratt has not performed as per the given targets by LSC. The sales of the GWG® brand jeans and apparels has gone down in terms of market share. Only around 2% of the market share is with GWG®
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COURSEWORK 1 – INDIVIDUAL Year ONE/2013 MONTH SEPT 2013 Subject MKT2533 UNDERSTANDING MARKETS AND CONSUMERS Weight 25% Submission Date WEEK 8 REGULATIONS A. Late Submission A 10% deduction per day of total coursework marks (excluding weekends and public holidays). Late submission between 5 to 10 days‚ results in a 50% deduction of total coursework marks. Late submission past 10 days results in an automatic 0% for coursework and the student will
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customer relationships. Sweeping changes in communications technology are causing remarkable changes in the ways in which companies and customers communicate with each other. More companies are adopting the concept of integrated marketing communications (IMC) carefully integrating and coordinating the company’s many communications channels to deliver a clear consistent‚ and compelling message. Push strategy- A promotion strategy that calls for using the sales force and trade promotion to push the product
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Wholefoods Market Inc. (WFM) has successfully earned double digits revenues over the past 25 years and are today known to be a leader in the organic supermarket industry (approximately $4.7 Billion industry) (Organic Trade Associate‚ 2014). Their Core Values include: 1) Caring about the community and the environment‚ 2) Promoting healthy eating and education to our stakeholders‚ 2) Selling highest quality organics and natural foods available‚ and 3) Creating ongoing win-win partnerships with our
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Case Study – Sales Promotions Jesssica Corgiat faced a difficult challenge as she took control of the Sun Products‚ Inc.‚ account. As a relatively new account executive‚ Jessica knew it was important to establish measurable results when conducting various marketing communication campaigns. Sun Products sells items primarily oriented toward beach-related activities‚ the most successful of which is the company’s line of sunscreen products. The tanning industry faces a unique set of challenges as
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isolates himself in his department and tries to compete with his hierarchy and Wilson’s department. 2. How could Smith have "managed" Johnson and his expectations more effectively from the beginning? After the first session where Johnson suggested IMC should increase the mutual fund management activity‚ Smith did not give any news or thought about Johnson’s wish to expand the fund portfolio; leaving him waiting and thinking hard without any consideration from him. Smith only turned to Wilson and
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Shri Mukesh D. Ambani is a Chemical Engineer from Institute of Chemical Technology‚ Mumbai (earlier University Department of Chemical Technology‚ University of Mumbai). He has pursued MBA from Stanford University‚ USA. Shri Mukesh D. Ambani has joined Reliance in 1981. He initiated Reliance’s backward integration journey from textiles into polyester fibres and further into petrochemicals‚ petroleum refining and going upstream into oil and gas exploration and production. He created several new
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