SAXENARAGHAV YADAVROHAN ANANDDATE OF SUBMISSION: 24TH AUGUST‚ 2010 | | Effect of BP oil spill and subsequent market reaction on the assets of pension funds and mutual funds Case Facts:- * 20th April 2010 – an explosion caused by blowout on Deepwater Horizon rig kills 11 crewman (including 9 Transocean employees) and ignites a fireball visible from 35 miles. * Deepwater Horizon was leased to BP from March 2008 to September 2013 * Share price on 21st April 2010 – 648.20p & lowest
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MGMT 518: Legal & Ethical Env. of Business BP’s ethical conduct concerning the Deep Horizon blowout Background: The Deepwater Horizon oil spill or the BP oil spill refers to the oil spill in the Gulf of Mexico which flowed for three months in 2010. The spill was a result of the explosion of Deepwater Horizon‚ which drilled on the BP-operated Macondo Prospect. The explosion killed 11 men working on the platform and injured 17 others (Summarized from Wikipedia article on: “Deepwater Horizon
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B) Produce an individual report which sets out a market strategy for a new market (segment) for Tesco to enter. This should be fully justified. (50% of overall marks and due by 3pm Thursday of week 8) Executive Summary: After analysing the changing habits of UK consumers‚ it is seen that consumers begin to shape the industry in the sense of “health consciousness” and “awareness of product quality”. Starting from this point‚ this report aims to suggest new segment for Tesco which gathers all its organic
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Table of Contents 1. Introduction 2 1.1 Company Overview 2 1.2 Company Mission 2 2. Situational Analysis 3 2.1 External Environment 3 2.1.1 PEST Analysis 3 2.1.2.Market Analysis 4 2.1.3 Competitors analysis 5 2.1.4 Target Customers 5 2.1.5 Porters 5 forces 5 2.1.6 Key success Factor 7 2.2. Internal Environment 8 2.2.1 Current Strategy 8 2.2.2 Marketing Mix 8 2.2.3Performance Analysis 9 2.2.4Resource Analysis 10 2.2.5 Strategic Options 10 3.SWOT Analysis 10 3.1.Strengths 10
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Segmentation bases are typically used by airlines The aviation industry has a well-defined differentiated market segmentation framework. Most major carriers flying domestic of international routes have the basic segments of economy‚ business and first class passengers. Usually the majority of the cabin seating is allocated to cost conscious economy class passengers. These seats are the least spacious‚ with food and beverages served on trolleys with a predetermined menu. Business class passengers
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INTRODUCTION BP originated from a British petroleum company founded in 1909. After experiencing crises during the 1980s-1990s‚ the company started to have a cost cutting culture. During mid-1990s‚ with an aggressive growth strategy‚ BP started to grow and reposition. After BP merged with Amoco in 1998‚ John Browne started to serve as chief executive until May 2007. Browne repositioned BP as a “green” oil company after he took over and practiced the model of organizational decision-making strategy
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The selection of segmentation method and a doctor’s diagnosis are similar in that they both use a process of elimination to narrow down the field to find the correct product for the customer‚ or diagnosis for a patient. The doctor begins with a series of questions‚ and basic testing to “start segmenting the market”‚ once the doctor has a better understanding of the possible ailments‚ the “product mix” is identified and she is able serve the customer/diagnose the problem. A general doctor begins
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| | BP p.l.c. (BP) is one of the largest vertically integrated oil and gas companies in the world. Its operations include the exploration and production of natural gas and crude oil; refining of crude oil; manufacturing of petroleum products; marketing of refined products; construction and mining; and transportation of crude oil. It is also involved in the marketing and trading of gas and power‚ marketing of liquefied natural gas (LNG)‚ natural gas liquids (NGLs) and low-carbon power generation
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In 2010‚ BP encountered two predicaments. The first was stopping a major oil spill in the Gulf of Mexico after an oilrig exploded. The second was persuading people that they were doing just so. The company damaged its environmentally friendly image when the Deepwater Horizon oilrig exploded in the Gulf of Mexico on April 20‚ 2010‚ eventually creating the largest marine oil spill in history. Eleven workers were killed‚ an estimated 6‚000 barrels of oil leaked per day‚ and years of irreversible damage
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Ethics in the Workplace Case Study: BP Oil Spill On April 20‚ 2010 off the Gulf of Mexico‚ there was a blowout of the Macondo well which is owned by British Petroleum also known as BP. When the blowout took place it got immediate media attention because aspects of the event were known over the world. Within events transpiring it was discovered how limited the resources and reaction to the disaster was going to be. This paper will detail aspects of the event from symptoms of the problem‚ the root
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